Clothing Zarina

Today Zarina clothing is successfully sold in 180 cities of Russia: the brand is distinguished by a successful cut and an affordable price. In addition, celebrities constantly collaborate with the brand, creating their own clothing lines.

Zarina is a Russian brand. It has been leading its history since 1993, when the Pervomayskaya Zarya factory in St. Petersburg began producing fashionable women's clothing. The name of the stores where these clothes were sold was then written in Cyrillic: “Zarina”.

The Zarina brand was registered in the mid-2000s. At the same time, a large company "Melon Fashion Group" was formed, which took control of "Zarina", and later - "Befree" and "Love Republic". Business is conducted along the entire chain - from modeling to sales and promotion. However, collections are made in Chinese factories. A group of fashion designers from different countries is working on the development of clothes. Planting things Zarina on the figure is carried out taking into account the characteristics of Russian women.

Each Zarina collection is created on the principle of a "wardrobe" - all things in it are combined with each other and, what is important, with clothes from previous collections. That is, the logic is that a woman can dress in such a store almost from head to toe. The main lines are "Business" - business clothes, "Basic" - casual, "Flash" - youth and "Zoom" - classics.

The brand formulates its main principles as follows:

1. Femininity of images
2. Design with fashion trends in mind
3. Affordable price and good quality clothes

Zarina stores open in large shopping centers in different cities of Russia. According to customer reviews, the clothes in them are more suitable for women about 30 years old in style and cut. Most often, girls buy basic things or clothes in a classic style there. Very flattering reviews - about things from limited collections, which are sewn from good quality fabrics.

Among the shortcomings of the brand, clients sometimes note the low quality of knitwear (stretches, quickly rolls up) and an unsuccessful selection of fabrics on some things (dust sticks to them, they wrinkle strongly, puffs form).

The price category of the store is average, comparable to Mango or Austin stores. One thing (dress, trousers, skirt, jumper) can be purchased at a price of 1500 to 3000 rubles. However, during the sales period, prices in Zarina literally collapse: for example, dresses can be found there for 799 or 999 rubles. This, and ongoing promotions such as "2 things for the price of 1" attract buyers.

Zarina regularly collaborates with famous women on joint charity projects. Thus, the famous Russian actress Renata Litvinova created a collection of clothes for Zarina, part of the proceeds from the sale of which went to the accounts of orphanages.

The general style of the collection is 50-60 years, New Look direction. And this means - necessarily underlined waistline, flared skirts, flowers. The collection was created from exceptional quality fabrics - natural chiffon, cotton, silk. Floral patterns (poppies, lilies) are drawn by Renata Litvinova herself. The basis of the collection is white. It is combined with deep green, bright red and beige.

Zarina's permanent partner is supermodel Natalia Vodianova. Her project “Fashion with Meaning” is also charitable (the proceeds from the sale go to the Naked Heart Foundation).

The Mini Me collection includes a family look for mothers and daughters. Romantic, same-cut floral dresses, bright or delicate, are designed to emphasize the spiritual closeness between parents and children. The colors of the collection are white, pink, mint, as well as fuchsia, dark blue.

The autumn collection "Fashion with meaning" is bright and dynamic. Juicy colors - red, cobalt combined with prints drawn by a child's hand. The main motif of the collection is a bird with wide-open wings. Dresses (including floor-length ones), flying blouses, capes and soft sweaters with wide necks look emphatically feminine and elegant.

Zarina is true to itself: the new collection is designed in the style of the brand. Here you will find things for business people, classic and casual. Designers focus on powdery and muted shades in combination with black, gray, dark blue, emerald green.

Especially for fashionistas, the collection includes items of non-standard cut. For example, trousers with tucks, flared from the hip. In one version, they have a length to the middle of the lower leg, and in the other - 7/8, opening only the ankle. Visually, they resemble a wide skirt, while the longer model has slits on the sides. A pleasant gray-lilac color will allow you to wear them to work and to an evening event.

Extravagant long vest on the model comes almost to the knee! At the same time, its front parts with a back are connected only by a small horizontal jumper, which reveals its bright lining with a floral print. This pattern is paired with the color of the blouse and the color of the trousers for a complete look.

A pleated denim skirt with a front closure sets the mood for work and at the same time emphasizes the femininity of forms.

But for a special occasion - a tulle skirt on a satin belt that is so popular today. For bold images, bright red, for puppets - soft pink.