Zara clothing

Any fashionista wants to be in trend, but not everyone has the opportunity to purchase outfits from famous designers. Zara clothing is a great solution that allows you to create stylish looks without spending a lot of money.

The democratic mass market from Spain managed to conquer the whole world and achieve success in record time. What is his secret?

Zara (Zara) is one of the most successful brands from Spain, producing clothes for women, men and children. The company's product range also includes accessories and household goods.

The founder of the brand, Amancio Ortega, has turned a small enterprise into a huge empire in 40 years. Today he is a happy billionaire, and his company, known throughout the world, continues to thrive.

It all started in 1936. At the age of 14, Amancio left school and took up a job as a peddler. Then the young man got a job in a haberdashery shop. Having gained experience, Ortega became an assistant to a local fashion designer. The young man memorized the rules for creating patterns, the features of various types of fabrics and other nuances without difficulty.

One day, while walking with his fiancee, the young man passed by a lingerie store. A chic peignoir, displayed in a window, won the girl's heart. But Amancio's finances did not allow making such a gift to his beloved.

The resourceful young man found a way out. He decided to sew on his own a copy of the peignoir that the bride liked. The result pleased the girl, and in the mind of Ortega, the idea of ​​\u200b\u200bcreating his own business was born.

After getting married, young people began to sew beautiful, but inexpensive lingerie in their own apartment. The creations of the newlyweds were in demand, and soon they were able to organize a small atelier. In 1975, the first Ortega boutique opened in A Coruña.

At first, the young man wanted to name the brand Zorba. He really liked the film Zorba the Greek, which was popular in those years. But the rights to the name of the character could not be obtained, and the company received the name Zara.

The concept of the company was to copy things presented at the largest fashion shows. No wonder the company got the nickname "legal thief". The brand's variants are only slightly different from the luxury originals.

There were many who wanted to get a dream thing at a cost ten times less than the original. On Z-day (the day when new collections arrive in stores), new items sell out instantly. After all, each batch of Zara clothing is limited, as all fans of the brand know.

Today Zara has a network of stores around the world, continuing to conquer new countries. You can buy brand products in one of the branded departments of the company or on the official website.

What is the secret of Zara? First of all, it's speed. The whole process of creating clothes from the sketch of models to receipt on store shelves takes no more than two weeks. This allows the brand to be on the wave of the latest fashion trends and regularly delight customers with the latest news.

High speed does not affect the quality and appearance of products.This is due to the huge number of designers and other qualified specialists in the company's staff, as well as a special program for monitoring and accounting for goods.

The second point that affects the success of the brand is the affordable cost of products. The combination of affordable prices with fashionable design leaves few people indifferent. And in combination with the possibility of regularly updating the wardrobe, these advantages turn customers into regular fans of the company.

What explains this price level? The fact is that the brand saves on advertising. Good, but inexpensive fabrics are also used in the production.

The third, no less important nuance is the variety of assortment. Zara covers the widest possible segment of customers. Anyone, regardless of age, lifestyle and personal preferences, can find suitable items among the brand's collections.

Five clothing lines embody five different trends in the fashion wardrobe.

• Zara Basic is the base line of the brand. These are clothes for men and women in a versatile casual style. In the creation of collections, inexpensive materials are used. Basically, these are synthetic fabrics. Products of this line have the most affordable cost and are in great demand.

• Zara Woman is a line of elegant women's clothing. Models combine a strict business style and a sophisticated, refined design. The fabrics of the products are mostly natural. The collections include cotton, wool, silk items.

• Zara Man is a line created especially for men. The style of the collections can be described as businesslike.Models are often created from natural materials. Their appearance combines presentability, classic chic and convenience. This line has an average price range.

• Zara TRF (Trafaluc) is a clothing line for stylish youth. This everyday model, having an affordable cost. Products of this line are focused on the age of up to 25 years. Models are made in the styles of "sport" and casual

Bright colors, original prints, non-standard design solutions - these are the characteristics of Zara TRF. Collections embody youth, energy, call for the expression of individuality through fashionable images.

• Zara Kids is a line of fashionable children's clothing that is liked not only by the kids themselves, but also by their parents. Children grow up fast and their wardrobe needs to be updated frequently. The opportunity to buy inexpensive and stylish things for little fidgets is appreciated by many moms and dads.

Zara claims a high level of quality for its products. The brand's clothing is almost never made in China. Half of the range comes to stores from Spain, another 20% - from European countries. What do customer reviews say?

Opinions differ on the quality of Zara clothing. Most buyers are satisfied with fashionable cuts, workmanship and low price of products. A special delight is caused by children's clothing models.

However, not everyone is satisfied with just a beautiful design. Some buyers are dissatisfied with the composition of the brand's products and the predominance of synthetic materials in the collections.

Also, judging by the reviews, the quality of things sold in Europe and the USA is much higher than the quality of things delivered to Russia.Some products quickly lose their original appearance and shape.

New items from Zara are full of different moods. This is the exquisite lightness of ballet, and the grunge of the 80s, and modern street fashion.

In the assortment of the company, fashionable bombers are found with flirty romantic skirts. Comfortable leggings combined with oversized sweaters and loose tops create a trendy sporty chic.

Airy off-the-shoulder midi dresses invite us on a date, and comfortable ballet flats invite us for a walk around the spring city. As for the jeans everyone loves, jeans with asymmetrical and raw edges are at the peak of popularity this season.

In the new season, Zara designers offer to surprise others with bold bows and unexpected combinations of things.

Do you want to diversify your business style? An interesting option that does not contradict the dress code is a classic shirt worn over a thin sweater. It is better to choose contrasting colors of things, because the main nuance of the image is that the sweater is noticeable.

A pair of unbuttoned top buttons and rolled up sleeves of the shirt will give the bow a slight casualness and charisma. The ¾ sleeve model is also a great choice.

Combining femininity and originality in one bow is easy!

Wear a midi-length knit dress over a long skirt. Elements selected in the same color scheme will create a more relaxed outfit. And contrasting colors are a shocking bow that will not let you go unnoticed.

As for textures, it can be a combination of similar or completely different materials.Playing on the contrast of fabrics will give the image an additional zest. Combine knitwear with flowing chiffon, exquisite lace or noble velvet. It all depends on your imagination.

Tight-fitting things, of course, emphasize the dignity of an ideal figure. But isn't it too banal? The brand offers oversized style to slender fashionistas. Bulky sweaters and tunics in combination with wide trousers will not add extra pounds to you. On the contrary, they will only emphasize the fragility of the figure and create a stylish, modern bow.

Sweater sleeves that stick out from under outerwear are one of the latest trends. Zara offers to take advantage of this unusual fashion trend. A coat with short sleeves and imitation of long knitted cuffs is what you need for an actual street outfit.

How to use your favorite shirt that has become small? Tie it in a knot just above the waist, and put on a loose jumper on top. A combination of plain knitwear with a striped or plaid shirt will look especially impressive.

Large, massive jewelry in fashion is not the first year. Large earrings and bracelets, voluminous necklaces give the image a special charisma, being the finishing touch.

And here is the idea of ​​the brand itself. Zara suggests using a small handbag as a decoration. Put it on not on the shoulder, but on the neck, like a necklace. An ideal option would be an accessory with a metal chain. Beauty and practicality in one element - that's what inventive stylists offer us.

Follow the brand news, visit stores, get inspired and create fashionable looks with Zara.