Clothing Next

Next is a universal mono-brand online clothing store for the whole family. Known for its undeniable British quality, it is a well-deserved fashion favorite in 72 countries around the world. The popularity of the brand lies primarily in its incredible diversity: from trendy youth trends to discreet looks designed for the older generation.

Next company was founded by enthusiastic designers from Foggy Albion in 1982. The development of the brand began with women's accessories and footwear collections. Terence Conran, one of the designers of the start-up brand, was talented not only in the creative path, but also as an ambitious leader. With his submission, John Davis was invited to the company, whose career growth becomes rapid and enchanting, but just as disastrous. By the beginning of 1988, the fashion designer almost led the company to complete bankruptcy and was removed from his duties.

The role of Davis is still debatable in terms of the history of the clothing brand as a popular brand. On the one hand, in a short time the company has expanded to an incredible size, has become recognizable and loved by the European public.On the other hand, such a rapid growth could not but affect the financial position of the company, the rapid expansion simply did not have time to pay off for further functioning.

Despite the wide assortment, Next clothing has always been distinguished by a certain conservatism in its lineups and a neutral color scheme. This approach did not make the brand attractive to young people. But in 2008, Next was bought out by Lipsy, whose main feature was bold design solutions and bright colors of the model ranges. Thus, Next won a fairly large part of consumers among young people.

The style of the brand is distinguished by graceful aristocracy. Clothes for women, men and children are designed in elegant colors and, to a greater extent, classic styles. For ease of orientation in the online store, adult clothing is conditionally divided into several collections.

Jeans, jerseys, tops - the collection of women's clothing is designed taking into account global trends. But at the same time, she did not deviate a single step from her famous classical restraint. For everyday wear, Next offers 11 style solutions:

• Major fashion trends. The style is developed on the basis of the modern fashion movement. The latest prints, textures and trendy styles.

• HISTORY GIRL. The key shade of the style is dusty rose and all shades of gray. With this style, it is easy to create an image for a romantic evening.

• Modern military style. The heart of the style is pastel yellow, complemented by pure white and classic denim.

• Modern retro style. Key accents are well-placed in immortal retro styles, such as bright red elements and the famous vintage stripe.

• CECILE.At the heart of the collection is the French spirit of adventurism. Large slogan inscriptions, bright prints and traditional stripes dominate the looks.

• COLUMBIA ROAD. The style was created for bold and ambitious fashionistas. Bold combinations of separate prints and sports elements create a unique tandem in the look.

• Spring Festival. Everyday models are designed in a single color scheme - khaki. The style is complemented by large embroidery and delicate sequins.

• Dance studio. The creation of the collection was inspired by the images of active fashionistas from ballet classes and yoga studios.

• LUNAR. The image for urban and active women is made in black and white, in which there are bright accents of orange and blue hues.

• Casual leggings and tops. The collection has everything you need to complete the look: relaxed tops and soft t-shirts.

• Sportswear NX.

Design solutions for a business woman. A modern office look starts with loose and not strict models, but ends with classic strict dresses. There are 6 styles in total.

• FUTURE CRAFT. The romantic style consists of many pleats, ruffles and bright color prints.

• SPORTS CLUB. The sporty style was created specifically for those people who do not depend on a strict office dress code.

• Collection of clothes for work. The capsule solution consists of elegant office models.

• BUENA VISTA. Strict images are made in dark colors, in which the leading positions are occupied by black and burgundy colors.

• BALANCE. Structured models are designed specifically for everyday wear.

• NEW HERITAGE. The style is designed to meet the strict requirements of the office world, but at the same time, even the most capricious fashionistas will like it.

The collection is designed for special occasions and includes elegant models of dresses, tops, skirts and trousers. Evening images are made in a traditional classic style and discreet colors. A large selection of women's clothing and a lineup for every taste: from strict classic dresses to flirty puffy skirts.

The British brand Next has been around for over 35 years. During this time, the brand managed to win the love of almost the whole world. Truly royal quality, cutting-edge English design and competitive prices. Consumers note the high level of service and amazing latest Fashion trends.

Brand reviews are direct proof of high English quality. In the Russian market, special popularity is noted in the segment of children's clothing. Really bright and comfortable models border on wear resistance and practicality. Feedback from Russian consumers, mostly positive and enthusiastic. A little less common are negative reviews about the discrepancy between the color of clothes declared in the online store.

The company took as a basis the use of natural fabrics and safe dyes. Casual clothes are often made of cotton and linen. Less common are models made of high-quality synthetic fabrics.

Accustomed to bright colors from the mass market, the consumer may notice that the color scheme of the brand is a little paler. This is due to the use of natural dyes. The color of clothes is always closer to natural and natural shades: classic white and black, dusty shades of pink, mint and red, pastel beige tones.

Despite the fact that the production of clothing takes place in countries such as China and Indonesia, the British completely control this process.

In addition, the brand's pricing policy is available to a wide range of consumers. This is really a great combination of excellent quality and affordable price. Quite often, the company holds promotions and seasonal sales, which makes shopping especially profitable and enjoyable.

Next women's clothing is presented in three sizes: Russian, British and European. In order to determine your clothing size, you will need the following measurements:

1. Upper shoulder. This parameter is used to determine the length of the dress. Measured from the collarbone to the bottom of the hem.
2. Chest girth. Measured with a measuring tape, clasping the chest and shoulder blades. The measurement will be considered correct if it is taken along the most protruding part of the chest.
3. Waist. Measured along the natural waist line.
4. Hip girth. An accurate measurement is taken along the most protruding part of the buttocks.
5. Inseam length. Measured along the inside of the leg from the crotch to the ankle.

Having made the necessary measurements, you can use the following dimensional grids:

• Women's clothing

• Pants

• For miniature

• For high

• designer jeans

Next offers 5 trendy spring looks that are suitable for all occasions.

Military-style clothing has an aggressive, rough cut. The length of the product can be any, but accessories and fittings are always large and bright. The accent in this style is expressed in a sharply defined waist and wide shoulder line. But the hips, on the contrary, are deliberately narrowed. Styles of dresses are certainly tight-fitting, fitted silhouette.

The color palette is limited to the main basic shades: from swamp green to sand. Additional color accents are white, gray and brown. Spring collections are happy to dilute the military atmosphere with bright embroidery and color prints.

Sports style has received full rights to enter the daily wardrobe of women. Clothing in a sporty style is comfortable, does not restrict movement and is unpretentious in care. The image in the style of sport has long been associated with the usual sportswear. This interesting and multifaceted clothing is able to emphasize individuality without causing unnecessary discomfort.

Next company proved that sportswear not only can, but should look fashionable and catchy. When creating the collection, modern trends were taken into account, which did not prevent the line from maintaining simplicity and gloss.

Next designers have developed a whole collection of capsule wardrobe in a business style. Now it is very difficult to call an office suit boring and not feminine, although it is also difficult to accuse him of frivolity. A short sheath dress will be appropriate both for business negotiations and for daily office work. This spring, the main trend is in the monotony of color. The easiest way to achieve this result is in a strict style.

Pregnancy is not a reason to dress in shapeless bags of an unidentified size. Next designers tried to create a separate collection for expectant mothers, which will emphasize the dignity of the figure, hide its flaws and create a unique atmosphere of tenderness. Products are made of natural soft fabrics of fresh colors and comfortable styles.

Fashion for every day - a combination of favorite styles, textures and colors.Minimalism and simple clear colors are gaining particular popularity this season. The motto of this spring: the simpler the better. No less popular are styles such as boho, retro and street fashion. By combining elements of the wardrobe from different style solutions, you can achieve amazing results.