New Yorker clothing
New Yorker clothing is well-known all over the world, as it is included in the top 10 youth brands and has positive reviews from thousands of customers. Every day, more than 500 branded stores in different countries open their doors for those who are looking for fashionable and stylish things at an affordable price.
About the brand
Style, freedom of expression, energy and dynamics of a big city - such associations arise in most people when it comes to New York. It was precisely this effect that the creators of the New Yorker company counted on, although the history of the brand began thousands of kilometers from the famous metropolis.
The founders of the company opened their first store in the small German town of Flensburg. Even then, in the early 70s, they began to focus on those who follow fashion the most and try to always be in trend - the youth. Initially, the assortment of the store consisted almost entirely of denim items, because at that time it was the most winning trend. Then the catalogs were replenished with comfortable knitwear, high-quality synthetic models, artificial leather products and, of course, a line of accessories.
The combination of original design and affordable prices made it possible to win the sympathy of customers throughout Germany, after which the company began its triumphant march around the world. Today, New Yorker stores carry several of their own brands, which are discussed below.
Fishbone and Fishbone Sister
It would not be an exaggeration to say that these stamps are the heart of New Yorker, as they fully reflect its original concept. Fishbone clothing is the choice of young, self-confident people, sometimes daring, but sincere and open to the world. Things of these brands are practical and comfortable, perfect for everyday wear.
FSBN - men's line. Here you can find jeans, sweatpants, bomber jackets, T-shirts. The colors are traditionally brutal - white, black, gray predominate, khaki and camouflage print are actively used. Catchy slogans, with which designers often supplement the clothes of this line, carry a special emphasis.
FB Sister is Fishbone for girls. Things of this brand resemble similar men's models, but with a touch of bright sexuality. Short skirts and girly prints contrast with the baggy and sporty style, just as the ruffles on the worn denim only emphasize the inner tenderness of the bold hooligan.
Amisu and Smog
At the beginning of the 2000s, the New Yorker range was replenished with new brands Amisu and Smog, whose audience is people aged approximately 25-35 years. New Yorker stylists are well aware that youthful protest passes with time, yesterday's schoolchildren and students get jobs, which means that there is a need for a more restrained wardrobe. At the same time, the desire to dress stylishly and brightly remains, and here your favorite store comes to the rescue again.
In the Amisu collection, girls will find feminine dresses, light blouses and tops, skirts of different lengths, jeans, as well as outerwear - raincoats and jackets. Feminine beauty is emphasized by light pastel shades, discreet decorative elements and floral prints.
The Smog collection is a menswear that is quite versatile in character, but still much more relaxed and classic compared to Fishbone. There is no pronounced sporty style here, but the things of this line are also quite comfortable. Designers paid more attention to the creation of trousers, shirts, jeans of a traditional style.