Clothing

The Russian brand Incity is one of the most popular brands on the branded clothing market not only in Russia, but also in many neighboring countries. There is an Incity brand store in almost every major city. What is the secret of the company's popularity, and what feedback do customers leave about it?

The Incity brand was created in 2003 and since then has continued to increase the number of its stores and expand its range. Initially, it was exclusively women's clothing, but now the company also produces men's and children's lines, although, of course, women's models continue to be the main ones.

The firm's offices and design centers are located in Moscow, Kyiv, Alma-Ata. Tailoring is made in China and Bangladesh. From the very beginning, the main concept of Incity was the creation of fashionable clothes at affordable prices. The collection is updated several times a season, which allows us to offer customers the latest trends in the fashion world.

The girl in Incity style is young, energetic and active. She appreciates comfort and convenience, while remaining feminine and elegant.

In Incity stores, clients can choose beautiful and inexpensive clothes for any occasion:

• The basic wardrobe is filled with things from the Basic line - jeans, jumpers, T-shirts. It is convenient to combine them and complement them with various accessories, creating different images based on them.
• The Black line represents a collection of business clothes.Here you can find classic pencil skirts, elegant jackets, blouses, trouser suits.
• The Gold collection is mainly represented by dresses for special occasions. Models with a floor-length skirt are suitable for more formal occasions, while short cocktail dresses will look great at a party.
• Blue label - comfortable clothes for outdoor recreation or a picnic in the country. These are hoodies, T-shirts, semi-sports trousers and light jackets.

The company also took care of plus size girls, expanding the size range for many models up to 56.

Incity is a unique company in its range. In addition to the actual clothes, you can pick up interesting accessories here - bags, belts or jewelry. In addition, stockings, socks and tights can be purchased in the company's branded stores, because there are never many of them in the wardrobe.

The collection of comfortable homewear from Incity also deserves attention. It is often made with funny prints, for example, there are special editions with Smeshariki or Disney characters.

Incity has a wide network of stores in the busiest malls and also actively promotes sales through its online store. Customer loyalty is also supported by a profitable bonus program. Many women have already managed to evaluate the products of the fashion brand and leave their feedback.

In general, it is difficult to say that buyers are unanimous in their opinion. On the contrary, the reviews are sometimes very contradictory.For example, someone likes a large number of diverse items in the assortment of Incity, and someone believes that such a variety comes at the expense of quality.

Speaking about the quality of clothing, it should be noted that here, too, opinions are divided. There are those who claim that things bought in the company's stores are impractical, quickly lose their appearance, and have flaws in tailoring. Other clients, on the contrary, praise the quality of Incity, showing photos of things that have served them well for more than one season. First of all, this applies to outerwear - jackets and raincoats.

The only point on which most buyers are unanimous is the affordable price. Even those who complain about the quality of things notice that at this price these shortcomings are quite acceptable.