Elsa clothing

Elsa clothing
  1. Start
  2. Creative wins
  3. The key to success
  4. Our days
  5. How it was
  6. Second Life
  7. Every woman is a beauty

Elsa Schiaparelli can rightfully be considered both an outstanding fashion designer and an outstanding couturier of her time. She comes from Rome at the end of the 19th century, her parents were rich and educated people.

It so happened that Elsa ended up in England and found her destiny there. It was Count William de Wend de Kerr-Laure, the young people got engaged. But the handsome husband was not faithful to his wife and often allowed himself to cheat. When Elsa was 29 years old, she became the only mother in a difficult birth, and soon left her unfaithful husband.

Start

In order not to be in need, a woman had to find a job. So she met some artists, among whom there were many well-known names. But to discover Elsa as the creator of clothes was not destined for them, but for Paul Poiret, to whom the woman came to a fashion show.

It all started with the opening of a sports clothing store that sold Elsa's models, where a modern woman could buy practical clothes that could easily be changed and combined. This fashion is relevant today, and not only sports. Success came to Elsa, thanks to one Armenian couple who sewed according to her sketches and thanks to this became famous and rich.

1954 was the last year for the career of an outstanding woman and famous couturier. She died in 1973, and for the 20th century this figure has become, perhaps, the most striking and controversial.Elza clothing is an unusual simplicity, in harmony with wit and extravagance, these are unconventional solutions in views and bold experiments that can shock the bourgeoisie.

According to Elsa Schiaparelli, modeling clothes is an ungrateful and difficult art, because very little time will pass from the moment a new model is born, as it already goes into the category of things from the past. But if Elsa knew how wrong she was, because if this is genuine art, it will never grow old.

Creative wins

The work of this woman is admired even today, and those who plan to devote their lives to this difficult art are learning from her example. So, the handwriting of Elsa Schiaparelli today can be traced in the works of such famous couturiers as Jean Paul Gaultier and John Galliano.

What is the most crushing success in the work of Elsa? These are, of course, women's evening dresses created by her. This is where the indefatigable innovative and provocative talent could unfold, this is where it was possible to expand the once and for all established framework.

"Pret-a-porter" is also a phenomenon created by Elsa, and all ordinary women have the opportunity to wear fashionable clothes also thanks to Elsa Schiaparelli. After all, before that, only representatives of the elite of society could dress fashionably, and they sewed their outfits exclusively to order. And when, thanks to Elsa, a boutique with ready-made dresses was opened, the need for individual tailoring disappeared by itself.

The key to success

It was with her light hand that the fashion show turned into something enchanting and very spectacular. All shows and all collections were divided into themes: from sailor tattoos to butterflies and astrology.All fashion shows were invariably accompanied by either bewilderment or shock, and if there is a scandal, then success is guaranteed. And he never left Elsa.

Elsa was the first to use synthetic fabrics, she was the first to develop a women's swimsuit of a separate style, making it, moreover, also in flesh tones. Perfume, on the bottle of which a half-naked torso is depicted, is also Elsa. But the real provocative spirit of this woman was revealed when she began to work in tandem with such famous eccentrics as Jean Cocteau, Salvador Dali and Pablo Picasso.

The uniqueness of talent

Dali, together with Elsa, created a “patchwork dress”, Cocteau was engaged in embroideries, and Picasso depicted fragments from newspaper articles on dresses. Outrageous public - this is exactly what Elsa liked the most in her work.

Elsa had a unique talent, she could turn an ordinary piece of clothing into a real art object. As a result of such a tandem in creativity, many masterpieces of surrealism from Elsa appeared. Outrageous was in everything, including accessories.

The Shiaparelli fashion house produced, for example, gloves with gold-plated nails already glued to them. This also includes a necklace consisting of insects, and buttons depicting clowns, and astrological signs, fruits, vegetables - but all these were decorative elements of the dress.

Prints on clothes also began in Elsa's time, as did the color "fuchsia", more understandably called "shocking pink", which began to be used everywhere - for jackets, and for handbags, and for stockings.

True art is forever

And let the time come and the Shiaparelli Fashion House ceased to exist, but Elsa's works at different times inspired Yves Saint Laurent, John Galliano, Jean-Paul Gaultier and Alexander McQueen.Before Schiaparelli, fashion was something like a "closed club", and with it it became the property of the general public. It has always been a call to become bold, to become strong in spirit and to become liberated.

Our days

The Elsa Fashion House has been resurrected after six decades thanks to the efforts of designer Marco Zanini. He made it his goal to do everything to ensure that the name of the famous couturier never ceases to sound. And, judging by the first show that he presented, everything will be so.

How it was

It all started with the fact that the forgotten Elsa Fashion House in 2006 was bought by the executive director, whose name is Diego Della Valle. Further, the press begins to actively discuss possible candidates for the position of permanent designer. Many were inclined to think that it would be none other than the former creative director of Dior, John Galliano, an eccentric personality, kindred in spirit to Elsa herself.

But in the heat of the moment they decided not to act. For the first time, the relaunched brand was presented with a new collection designed by fashion designer Christian Lacroix, which the world saw at Paris Fashion Week in 2014. And in September, everyone heard the name of Marco Zanini, presented as the creative director of Schiaparelli.

His debut was as an assistant to Domenico Dolce, after which he worked with Donatella Versace and led the Versace womenswear line. Thanks to this man, the Paris Fashion Week became a triumph and a real revival for the Elsa Fashion House.

Second Life

In the new spring-summer collection, he created images shrouded in romantic charm, from which you don’t want to look away - this is an unexpected image of a bride in trousers, a resident of the islands in a headdress resembling a straw house, a beautiful red-haired young stranger in a breathtaking long dress.

Critics positively assessed the new collection and came to a common opinion that the Elsa Fashion House really received a second start in life and fell into really reliable hands.

The Elza Fashion company is considered one of the most significant authors of stylish outfits and knitwear for women. It is appreciated by both wholesale and retail customers - both at home and in other parts of the world, including Russia. From this outstanding brand, customers are offered new collections twice a year for the seasons of spring and summer, autumn and winter. The assortment always pleases with variety, and the directions in style: office, casual and elegance.

Every woman is a beauty

Each of the presented collections is always the latest fashion trends, the quality of products invariably pleases and makes one admire, the finishing details are durable and original, and it is they that give the models a special charm and elegance.

The size grid covers a wide range - from 42nd to 62nd, so that a lady of any shape will be able to choose an outfit to her taste.

Elsa Fashion knitwear will make a fashionable and modern beauty out of any woman, emphasizing all her highlights, because each model is tailored so that all the advantages of a woman are emphasized, and the shortcomings are skillfully disguised.

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