Maternity clothes H&M

The Swedish company H&M is known in many countries of the world and in Russia: it is chosen and loved by those customers who prefer fashionable and inexpensive clothes. The brand offers clothing for men, women and children. The women's collection is divided into several more segments, including clothes for pregnant women.

The Swedish brand H&M begins its history with the opening of a small clothing store by Erling Person called Hennes, that is, “For Her”. Later, another store of the same name opens in Stockholm, and then the network expanded beyond the small country and spread throughout Europe. In 1968, the company was acquired by another equally large firm, Mauritz Widforss, and the clothing brand was soon renamed the well-known H&M, or Hennes & Mauritz. The growth in sales of H&M stylish clothes rose thanks to an original approach to customers, for example, the son of one of the brand's owners once handed out records of the most popular music group of those years, ABBA.

In 2000, H&M brand stores appeared in the USA, and 9 years later they came to Russia.The Swedish brand H&M is also known for the fact that, along with everyday clothes of the economy segment, it produces unique collections created in collaboration with world high fashion designers, for example, one of the first among them was Karl Lagerfeld.

H&M brand clothes are adored by modern young girls and older women, while the choice of consumers is not influenced by their level of income, nor by their lifestyle or lifestyle.

It is known that H&M does not have its own production facilities: all collections under the same brand are made in various countries with cheap labor, which can explain such a low cost of products.

A feature of the H&M brand is that it "sells" clothes of non-standard sizes - for obese women and pregnant women. Of course, these two categories differ significantly from each other in terms of cut and use of basic materials; in the maternity wear category, H&M notes the predominant use of cotton and linen, also synthetic materials that are pleasant for the female body.

H&M maternity clothes allow you to emphasize the advantages of the “interesting position” of the expectant mother and make her feel comfortable. By the way, most pregnant women appreciate H&M clothing precisely because it does not look like a “bag” or old-fashioned “grandmother's” outfits, which, according to modern pregnant ladies, are brought to attention by brands specializing in sewing clothes for pregnant women.

Silhouettes of clothes for expectant mothers are looser than the rest of the clothes of the Swedish company, but this does not prevent them from being stylish and modern thanks to H&M. Cotton or viscose is used as a fabric for casual wear and underwear for home wear, but for outerwear and jeans, other materials that are pleasant to the body, such as denim, twill, knitwear, and others, are used.

Among the colors there are laconic monochromatic models (black, white, cream, khaki) and brighter ones with floral or geometric prints, tops and sweaters in trendy horizontal stripes. If we talk about the colors of H&M maternity clothes, then it is more calm and strict than the rest of the collections, and its silhouette always remains elegant and feminine even if the clothes are made in the “casual” format.

The first trimester of pregnancy is the most unexpected, this is the time when you continue to put on your usual and favorite things of the basic wardrobe and don’t worry about what to fit into. Usually in the middle or end of the first trimester, women in an “interesting position” think about purchasing special underwear that would be comfortable and could provide proper support for their growing breasts and tummy. H&M presents underwear models - cotton panties and a frameless bra with detachable cups.

In the second trimester, a small tummy can be traced, which sometimes requires the purchase of H&M maternity clothes.It is especially important during this period to buy trousers or jeans with a special elastic cotton insert in the abdomen, which will allow you to support a growing belly and wear a comfortable thing without harming the health of the unborn baby.

The third trimester is the most responsible, when the expectant mother needs more rest. For this period, H&M has prepared the main range of its collection for pregnant women, whose clothes will favorably emphasize the belly and will not allow things to constrain it.

A wide selection of trousers and jeans for pregnant women is offered by the world-famous H&M brand. In his collection there are laconic narrowed or straight models of classic shades - from light blue to deep black. Made from stretch denim, H&M's maternity jeans feature a comfortable fit with wide ribbed waistband and low-rise trousers with button closures.

H&M maternity trousers or jeans are thin and elastic, which are ideal for the warm season, there are also models that are denser in texture, but this does not in the least affect their comfort or their functionality. By the way, special trousers with an additional insert for the abdomen have a pleasant feature - a low price and an attractive appearance, which future mothers especially appreciate today.

Reviews about H&M jeans are unambiguously positive: pregnant women note a wide size grid, or the ability to choose their favorite jeans for both standard height and size, and not so much. Tall pregnant girls and older women can easily choose a model that is convenient for themselves, and full ones for their physique.

T-shirts and T-shirts are the most basic things not only for pregnant women, but also for ordinary women. This piece of maternity wear at H&M is represented by laconic models of t-shirts and t-shirts in classic colors - black, white, khaki, striped, polka dot, gray, floral print, some of which are also characterized as "nursing clothes". Almost all models of H&M maternity shirts have an additional elastic strip of fabric in the chest area (which supports the chest) and detachable straps, which allows you to feed your baby in such clothes in the future.

H&M maternity shirts are stylish in cotton, denim, viscose or mixed materials. Each model corresponds to modern trends, and according to the cut they can be divided into only two categories: loose or with an elastic band in the area below the chest, which will further emphasize the rounded belly. H&M shirts and tunics have special tucks for the belly, which allow you to wear the thing until the baby is born, without fear of harming him with a too tight clasp or product design.

It is especially convenient to wear dresses during pregnancy, and the most relevant and fashionable styles for pregnant women are presented in the H&M collections. A viscose shirtdress, a knitted nursing dress, a feminine dress with a belt, or a stylish denim dress – H&M maternity wear has a huge selection.

In the happiest, but difficult period in a woman's life, it is important to use special underwear for pregnant women that would be comfortable for the expectant mother and hypoallergenic, and it is also important to provide reliable support for the breasts, especially when it is growing so rapidly. H&M's special frameless maternity bras will make a pregnant woman feel even more comfortable and give an attractive look to the “new” shape of her dignity. By the way, in the collections of the brand there are discreet models of the same color or bras combined with lace, in which you can then easily feed the baby. H&M maternity panties are made from 100% cotton and have a high waist.

H&M homewear is cotton bathrobes, free-cut pajama sets, especially enlarged in the abdomen. Home clothes are an important item in a woman's wardrobe, because especially in your home you need to look good and fashionable, and even after childbirth, these sets will come in handy for sure.

It is especially valuable that the H&M brand produces women's hosiery for pregnant women, because rounded ladies really want to wear beautiful dresses with comfortable tights. H&M women's tights have more space in the abdomen, in other words, a high fit, which allows you to wear them even for a long time and feel as comfortable as possible.

H&M leggings have the same system - allowances for a growing belly; traditionally they have a density of 60 den, but there are also higher rates.

Women's cardigan is considered one of the basic things in the wardrobe of any woman, and during pregnancy, this thing becomes one of the favorite and necessary. A cardigan is able to warm on a cool day or complete an image on any other, and especially this piece of clothing goes to pregnant women - they become more “comfortable” in it.

The H&M maternity cardigan has no features, such as a dress or trousers, but is produced under the same brand.When choosing this wardrobe item, you should give preference to natural high-quality fabrics that are pleasant to the body and do not cause discomfort when moving, and the choice of color and style is an individual choice.

The size grid of the H&M brand is wide, which allows you to choose the right size for almost every woman. As for the sizes of H&M maternity clothes, the basic wardrobe items range in size from 32 to 46 European, that is, from 38 to 54 Russian.

H&M maternity clothes are made according to the classic sizing grid with an additional tummy allowance, so when choosing the right size, stop by your usual size and try on. If the thing is small or you are rapidly gaining weight, you should think about trying on a larger size, so the choice of the necessary marking remains a purely individual event.

The size of the H&M maternity bra is determined according to the volume of your chest and the size of the cups: in the brand's collections there are sizes from 75B to 85E, tights and leggings are found in sizes from XS to XL and are distinguished by their elasticity.

Home clothes (robes and pajamas) are marked xs, s, m, l, as well as T-shirts for pregnant women and special clothes for feeding.