Business card holders with logo
Business card holders are a frequent and necessary attribute of the life of a modern businessman. There are a huge number of types of this accessory, which differ in shape, size and purpose. One of the main varieties that are used in the business environment is a business card holder with a logo.
Purpose
The company logo is an integral and even the most important part of its image. Each company creates its own logo, which is designed to reflect the specifics of the company, its style, industry theme and market positioning as accurately as possible. Such an image is ultimately applied to everything that is directly related to the work process - this is the uniform of production workers, the packaging of manufactured goods, the interior of the company's premises, the work items of office employees, and much more.
A business card holder is a thing that is needed primarily not only for storing business cards, but also in order to emphasize the status of a person. Recently, doubts have begun to be expressed about the utilitarian necessity of business cards as such, but so far many businessmen and company managers have been successfully using them. The presence of a business card holder can emphasize your image of a successful, accurate and responsible person. She says that her owner appreciates the contacts received from her colleagues and does not stuff them into her pockets, but puts them in one place.
This is also convenient for the owner of the business card holder - it is much easier with it to systematize the whole variety of business cards, which is constantly replenished, and after a major industry event, it may turn out to be completely filled. In the case of such forums, exhibitions, etc. the presence of a logo on a business card holder is especially desirable - this will be unnecessary advertising for the company.
In addition, you can get your own, personal logo, but take care of its semantic component so that it does not turn out to be too pretentious. A personalized business card holder can be especially relevant if you are a private entrepreneur, freelancer, designer or employee of any other creative profession. An interesting logo will only favorably emphasize your originality and creative nature. In the context of the modern development of PR technologies, when personal branding begins to come to the fore, this is especially important.
Another actual use of a business card holder is the storage of various discount cards. This is convenient, since most often discount and bank cards are made about the same size as standard business cards. This approach saves you from overloading your purse or scattering cards in your pockets in his absence.
Kinds
All pocket business card holders can be divided into leather and metal. As a rule, they differ not only in material, but also in design.
Leather business card holders are most often a book case that contains transparent pockets inside. Business cards are inserted into them - one at a time if they are double-sided, or two at a time if they have an empty or non-informative back side. Such business card holders can be used to organize contacts.And their small size, as a rule, is designed for no more than a standard business card 90x60 mm. This allows you to always keep this accessory with you - put it in a briefcase, bag or just in your pocket.
For such business card holders, a logo can be applied by etching. Sometimes they are made not from genuine or artificial leather, but from fabric - then it is also possible to apply an image in the form of a pattern.
The ultra-modern version of the pocket business card holder is a narrow metal box. It usually holds no more than 10-15 business cards and is designed for temporary storage of newly received contacts. This makes it an indispensable attribute at important events, but you will also need additional storage space for business cards, which can be arranged in your office. For their manufacture, aluminum, steel, precious metals are used.
Such business card holders are much more expensive - from 500 rubles. per copy without additional decorations. There are also cheaper analogues - made of plastic. To apply a logo image on it, you will need to do a laser engraving. However, it is worth it - such business card holders are durable and strong. In addition, they are moisture resistant and can protect cardboard business cards from moisture if you suddenly get caught in the rain or some other trouble happens. You can also store your own business cards in them, so that you can share them with colleagues and potential clients on occasion.
This design is a rectangular clamshell case, inside of which there is a small pocket. Business cards are included in it. Outside, the case is equipped with a latch that prevents it from opening spontaneously.Sometimes a special insert is made on the cover of such a business card holder, on which the necessary pattern is then applied.
There are also desktop business card holders designed for the office. However, putting a logo on them will be useful only as an addition to the overall design of the room and the desk. At the same time, as in the case of pocket business card holders, they can be an excellent gift for a colleague, business partner or corporate gift for company employees. In addition, such a solution is well suited for a present to any man you know, because it is often much more difficult to come up with a worthy option for them than in the case of women.
Manufacturing companies
Often, stationery or souvenir shops themselves offer an additional service in the form of drawing an image or inscription on a business card holder. In addition, there are a number of workshops that work with engraving, and embossing on leather can also be done in many printing houses.
This procedure takes quite a bit of time - 15-30 minutes, depending on the complexity of the applied image. At the same time, many companies accept orders via the Internet - you only need to send the necessary information by e-mail or through a special order form on the website, and after a certain time come and pick up your order. Many stores and printers also deliver orders by courier, so you will need very little time for the whole procedure.
However, pay special attention to the requirements for the image that will need to be applied to the business card holder. In particular, the company may require you to file a certain format - as a rule, these are vector cdr, ai, eps, tiff and pdf.
In addition to companies that make custom logo card holders, there are a number of large companies that produce logo card holders as souvenirs for fans of the brand and everyday items for their employees. So, for example, in the catalog of souvenir products of the company Volkswagen you can find silvery aluminum business card holders in a matte finish.
In the next video you can see the production of a desktop business card holder made of wood.