Mascara Shiseido

Japanese beauty brand Shiseido has been helping women enhance their natural beauty for over 140 years. During this time, the company got far beyond the Japanese market and won the love of customers around the world. The ability of developers to create high-quality cosmetics at an affordable price has contributed to the creation of a positive reputation for the company. Each new line of the brand is created taking into account the individual characteristics and needs of each customer. Shiseido successfully produces both decorative and skin care cosmetics.

One of the brand's most sought-after collections is the mascara line. But Shiseido's "Full Lash Volume Mascara" mascara has become a favorite of makeup artists.

The brand's new tool curls eyelashes, making the look more open. But the manufacturer makes the main bet on the "puppet volume". In addition, the mascara gives the eyelashes endless length and generally creates the effect of false eyelashes.

A characteristic feature of the tool was the patented proprietary brush "Full Expression Brush". The elongated applicator, when applied, captures all eyelashes from the inner to the outer corner of the eye, thus staining them from the first time. Also, the brush has a curved shape, which helps to curl the cilia and gives them extra volume.At first glance, randomly arranged villi actually contribute to a thorough separation of the eyelashes and getting rid of lumps. And the thinnest tip of the brush gets to the smallest and hard-to-reach cilia. The innovative applicator was developed by Japanese make-up artists and cosmetologists specifically for Shiseido using technology Radial Brush.

The product is fragrance-free, making it hypoallergenic and ideal for sensitive eyes. In addition, the product can be easily washed off with warm water.

The branded tube with chaotic wave-like curves is made of environmentally friendly plastic and gives off a light glossy sheen. The cost of new items is 1865 rubles.

Thanks to the new 3D formula, mascara can be applied at any time directly on top of existing cosmetic layers. The process will go smoothly without gluing and creating lumps. As part of the proprietary formula - a competent combination of coloring pigment and several types of wax.

Elastic Wax promotes comfortable application, enveloping each eyelash and giving extra volume to even the thinnest natural eyelashes. The long-wearing wax seals the product on the lashes, helping to avoid shedding of mascara particles and maintaining the flexibility of the lashes.

The next component is a rich coloring pigment developed by the brand's laboratory.

Even under the perfect mascara, you need a base that prepares the eyelashes, nourishes them and fixes the product for a long time. That is why Shiseido's leading cosmetologists advise using the Nourishing Mascara Base before applying Full Lash Volume Mascara. The product costs more than the mascara itself - from 2650 rubles - but it will become a universal nourishing and fixing agent, and according to customers, it lasts for a long time.

It all depends on the result you want to achieve. The first layer promotes a clear separation of eyelashes and staining along the entire length. Applying a second layer will lengthen the lashes and give them an elegant curved shape. And the third layer will create the maximum volume.

The new product of the Japanese company caused a wave of positive feedback among customers. First of all, everyone notes a convenient brush that “combs out” excess funds and separates the eyelashes.

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