purple mascara

purple mascara
  1. Who suits?
  2. Tips for choosing and storing
  3. Brands
  4. Reviews

The modern cosmetic market offers a huge selection of various decorative products that help to realize any idea and create absolutely any image. Gone are the days when women could be content with only a limited set of standard shades of cosmetics, among which mascara could only be black and occasionally brown, but not bright at all.

Now on the shelves of cosmetic stores you can find mascara of any color - from bright green to gold. Of course, only a few of them are really in high demand, and they are easier to find and buy. These colors include purple, because its various shades have not left the collections of leading designers for many years, which means they are inevitably popular with everyone who follows fashion and wants to be stylish. And this season, color variations have become one of the main trends.

Who suits?

Until recently, there was an opinion that colored mascara, like any bright cosmetics in general, is the lot of teenagers, young girls and freaks. It was believed that after 25 years, such makeup looks undignified, comical or even vulgar. Now, many style experts note that the purple color does not age at all, and often on the contrary, it gives freshness to the face and emphasizes the cheerfulness of the look. Moreover, such a playful make-up has a psychologically positive effect on its owner, adding enthusiasm and improving mood.

It is not necessary to leave such mascara for the summer or holidays - it can be perfectly used at any time of the year. If your work does not have a strict dress code, then it will be quite appropriate there. In the recently popular series Hotel Eleon, you can see that one of the heroines (the art director of the restaurant) regularly uses such bright mascara, which effectively contrasts with red hair.

To make the result as successful as possible, you should pay attention to how purple mascara is combined with eye color. A win-win option is if you are the owner of rare “violet” eyes (like, for example, Elizabeth Taylor).

Most often they look dark blue, but purple mascara, eyeliner or shadows can emphasize their purple undertone.

This color is also suitable for owners of green eyes, but it is better to choose a lighter undertone. Especially if your natural color gravitates towards light tones, and your eyes from time to time acquire a blue tint. The same applies to those who were born with gray and blue-gray eyes. In your case, the choice in favor of purple mascara will be most justified and will better emphasize all the advantages of the eyes than blue mascara. Regardless of the lightness of the eyes, you can safely experiment with any shades - for blue eyes, purple is suitable in any case.

Owners of brown eyes should first take into account the lightness and undertone of their eyes. With a “warm” color type, it is not recommended to use too bright mascara, so you should give preference to dark purple or plum shades. Makeup for brown eyes can be supplemented with light shadows and a brown pencil or eyeliner that will emphasize the color of the eyes.

We can say that the purple color is universal - this mascara can be used for both daytime makeup and evening makeup. For the second case, you can also purchase purple mascara with a metallic effect. For example, "Nouba Colorlash Mascara"or its analogues. In addition, the purple color, due to its neutrality, looks great against the background of tanned skin.

Tips for choosing and storing

The first thing you need to decide is what shade of mascara you want. In this case, be sure to take into account the structural features of your eyelashes and the need to give additional volume, length, or some other effect. As a rule, mascara that is advertised as having all these qualities in reality does not live up to expectations.

Also, be sure to pay attention to which brush the cosmetics are equipped with. Most often they are performed in a standard form, but there are exceptions. So, for example, Givenchy mascara has a spherical shape, which, according to numerous reviews, helps to make up eyelashes without staining the eyelid, and the product is applied quite evenly. However, combing eyelashes properly with this form is problematic.

Be sure to make sure that the expiration date is normal, and also test the mascara in the store using a special probe. So you don't have to buy a pig in a poke. In addition, expired cosmetics should absolutely not be used - in the case of mascara, this is especially important, since it constantly comes into direct contact with the eyes and can cause an allergic reaction or provoke health problems.

Close the tube tightly every time after using the mascara, otherwise it can dry out very quickly.Even slightly dried, it is much more difficult to apply to the eyelashes, easily forms lumps and can quickly crumble.

It is worth paying attention to products that are equipped with a rubber brush - it does not peel off during long-term use, and it can also be washed regularly to prevent the spread of germs.

Brands

Purple is always on trend and is only getting more popular, which is why you can find this mascara in most cosmetic brands. These include MAC, Givenchy, Yves Saint Laurent, Avon, Oriflame, Bourjois, "Blackberry" and others.

At the moment MAC is a well-known brand of professional cosmetics. in its catalog you can find a variety of products that stylists and makeup artists around the world use not only for everyday and evening makeup, but also for various artistic projects. At the same time, the company's products are of good quality, and specifically the line of cosmetics for eye makeup contains several shades of purple mascara - from plum to dark purple.

Avon and Oriflame - companies that sell their products through catalogs and have very affordable price tags. However, their choice of colored mascara is small, it is much more difficult to test it than when you come to the store, and the quality is often inferior to more professional and expensive brands.

Cosmetics Bourjois also applies to the affordable price segment. Mascara "Bourjois Volume Glamor Max Holidays Mascara Purple Mania" at one time gained fame as a tool that perfectly fulfills its purpose. It not only gives a bright color after applying one layer, but is also able to hold out on the eyelashes throughout the day without crumbling.

Unusual shade of mascara releases Lancome. It differs from others in that purple gravitates towards gray. Such mascara can be a great find for owners of dark gray and gray-blue eyes.

Reviews

Among the reviews on colored mascaras of any bright shades, including purple, you can find many complaints that it is difficult to find one that really gives the eyelashes the desired color. Most often, eyelashes after applying the product look just black, sometimes black-purple. It depends, among other things, on the initial color of the eyelashes - the darker they are, the worse the initial color will be noticeable. In such cases, it is recommended to apply colored mascara in at least two layers - then the color will turn out brighter.

Not without another difficulty in choosing colored mascara. It turns out that it is extremely difficult to find one that will not only dye the eyelashes in the right color, but also perform its standard functions - comb the eyelashes, give them volume, make them thicker. Often, owners of light brown hair have thin eyelashes, the tips of which seem very thin and light, and the eyelashes in general are rare and short. In such cases, it is even recommended to use ordinary black mascara with the effect of volume and lengthening, and paint with purple mascara on top, if its saturation and hue allows it, or paint over the very tips with it.

In this video, the French brand Guerlain presents their makeup version using purple mascara:

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