Max Factor Mascara

Max Factor - one of the most famous cosmetic brands. Although it has truly "professional" roots, today this cosmetics is considered a mass market. At the same time, the quality remains on top: ink Max Factor is always a good buy.

Company Max Factor was founded by makeup artist Max Factor at the beginning of the 20th century. It is noteworthy that he was born in Russia (on the territory of Poland, which was then part of the Russian Empire), served in the Russian army, and then worked for a long time in the theater at the imperial court as a make-up artist. Shortly before the first Russian revolution, he went to live in the United States, where he settled right next to Hollywood.

Max Factor created a unique make-up for the cinema - not at all the one that the theater artists had. Over time, it was he who came up with the tonal foundation in the modern sense, nail polish, liquid eyeliner, waterproof cosmetics and much more, without which we cannot imagine daily makeup. But his most important merit was the spread of cosmetics to the masses, because earlier makeup was considered inappropriate. Only actresses or women of easy virtue were painted.It was thanks to Max Factor that every woman got the opportunity to emphasize her beauty and not deserve censure for this.

While Max Factor isn't categorized as a "pro" these days, Hollywood makeup artists really love this makeup. Actresses' eyes are adorned with Max Factor mascaras and shadows in the films The Aviator, Titanic, Evita and many others. The brand has a wide range of mascaras for various purposes.

Since the brand has never been positioned as a youth brand, there are no palettes of bright shades of mascara in the brand's assortment. Each modification is released to the market in 2-3 shades. Mandatory minimum - black and brown. There is blue ink with the names of the colors "Navy" and "Deep Blue". Max Factor does not have extreme colors: if you come across purple or green mascara from an American brand, you have a fake in front of you.

Max Factor Mascara Series:

• 2000 Calorie.
• False Lash Effect.
• "Master piece".
• Clump Defty.

Within these series, there are many subspecies of each mascara in different shades and with different types of brushes.

Each of the series of eyelash products has its own purpose. The manufacturer, by the way, assures that they are all hypoallergenic and suitable for girls with delicate eyelid skin, as well as those who wear lenses and glasses.

Mascara-classic, the very first in the line of modern Max Factor. She is almost 20 years old! She has a simple brush, slightly tapering towards the end. The consistency of the mascara is quite thick, but lays down evenly. Available in three types - classic, waterproof and curling. The classic is available in black, brown and blue. The other two modifications do not have a blue variant.

In essence, all the mascaras in this series are voluminous. The manufacturer promises 3 times more volume compared to clean lashes. All of them are moisture resistant - i.e. do not smear from accidental ingress of water or tears. The waterproof mascara is equipped with special additives that allow you to swim with makeup or walk in the rain. For those who want special pomp and twist, Max Factor released another version of the carcass - "Curl Addict". She has a special brush - curved and at the same time fluffy with high density bristles. This allows you to paint over each eyelash. Its composition is slightly different - it is denser than the rest in consistency, which allows you to fix the bend for a long time. The formula is easy to remove with regular makeup removers.

A product created for two purposes - to increase the density and separation of eyelashes. Sufficiently dense mascara formula is complemented by a "smart" brush "Anti Clumps". The point is that the distance between the bristles is less than the standard size of the lump - it simply has nowhere to form. In addition, the brush has a special cavity that helps to collect exactly as much product as needed for application in 1 layer. A slight bend allows you to immediately pick up the entire ciliary edge and paint over it. Available in black and brown "Clump Defy".

The most successful, and therefore the largest series. "Effect of false eyelashes" - this is how the name of these funds is translated. flagship mascara "False Lash Effect" has the most impressive brush among the brand's products. It is silicone with small bristles. Closer to the tip, they become quite tiny. The formula of the mascara is creamy, it is thinner than other mascaras Max Factorfor better coverage of lashes.classical "False Lash Effect" comes in black, brown and deep blue. The waterproof modification is no different from the classic one, except for the composition, which allows you to apply it to the beach or to relax by the pool. Available in black and brown shades.

False Lash Effect Fusion enriched with additional components that visually "increase" eyelashes. Thus, the effect of volume and lengthening is achieved in one stroke. To create the maximum number of images - three shades. Super long lasting mascara False Effect 24h contains a primer. Thanks to this, the mascara does not stay on the eyelashes for days - you need to remove it with special means. This is a great option for those who love night parties or for those who like to go "to the ball" straight from work.

Modification "Velvet Volume" creates velvety eyelashes - it is very suitable for evening outings and smoky eyes makeup. This voluminous mascara has a mousse texture and glides on nicely. An interesting spiral brush has a modification "Volutoptuous". The composition contains special sealing components that provide the density of eyelashes. The spherical tip allows you to paint over the most hard-to-reach areas of the eyes.

The newest mascara from this line - "False Lash Effect Epic", which gives the eyelashes, according to the manufacturer, "an epic fan effect." The brush of this tool looks really epic - large, shaped like a rugby ball with a “ball” at the end. This ball is called "Zoom action". The developers suggest using it for applying mascara to the corners of the eyes (creating the same “fan effect”), as well as for additional volume, painting over the eyelashes with it on the second layer.This novelty is produced in black and dark brown versions.

Mascara line "Masterpiece" (eng. "masterpiece") is available in the classic version, waterproof, modifications MAX and Transform. "Transform" has a non-standard brush, wide at the beginning and narrow at the base with rather rare silicone bristles. MAX equipped with a brush IFX - classic look with frequent bristles. The manufacturer promises thick and smooth eyelashes. Available in three shades.

Mascara from the series "Xperience" - also voluminous. She has a brush iFX, allows you to well separate the eyelashes and give them density. In some stores you can still find it, although the mascara is officially discontinued.

Lengthening and voluminous mascara of dubious origin. There is no such mascara on the official website of the company, but there are a lot of reviews on it on the Internet. The gold packaging and box (which the brand's mascaras never have) suggest that this mascara is a fake.

Makeup artists of the brand always give application tips for each type of mascara. Max Factor. Knowing the design features of the brushes and the composition of each preparation, you can apply mascara as efficiently as possible without smearing and lumps. Experts advise applying mascara Max Factor as follows: slightly lower your eyes and press the brush to the base of the eyelashes. Then, from the bottom up, paint over the hairs, lifting them. Lower eyelashes, on the contrary, should be painted looking up to maximize the lower eyelid. Allow the first layer to dry slightly before applying the second. To enhance the effect of super-volumizing mascaras like "False Lash Effect"You can additionally use an eyelash curler. They are used before staining.

This mascara is considered a classic and buying it means, if it’s not profitable to invest, then definitely not to lose money in vain. In the reviews, you can often find that this is “the mascara that I have been using since school” or “which I still dragged from my mother’s cosmetic bag.” All this speaks for itself - this is a 100% time-tested tool. She does not create any unrealistic miracles, but there will be no unpleasant surprises with her, such as spreading or lumps. Her brush is the most common. It is convenient to use, but against the background of modern silicone and thin brushes, it can look rough and smear on the eyelids. But if you get used to it, it works out well. According to reviews, eyelashes with 2000 Calorie look natural, well-groomed. Mascara lengthens and adds volume. In one or neat two layers, this tool is recommended as a mascara for daytime makeup. It crumbles a little, is sufficiently resistant to moisture, and most importantly, it is inexpensive.

Customers appreciated the brush - it is silicone, with small bristles and resembles a spatula in shape. It allows you to make a curve that lasts throughout the day. According to reviews, the cilia with this mascara look fluffy and quite thick. You can apply several layers without fear of getting your eyes dirty. Some girls noticed that the mascara is prone to shedding. It can be easily removed with simple make-up removers.

Almost all mascaras in this series have a thick brush a la "log".It almost does not thin out towards the end and has fairly short villi, which shorten even more at the edge. It was this brush that became the “bone of contention” among fans and opponents of this tool. Some people can’t get used to it and constantly smear their eyelids, while others, having got used to it, assure that they haven’t met anything more convenient. If you additionally use curling irons - the effect is excellent. Eyelashes look neat and impressive. According to reviews, the mascara does not dry for a long time, but is prone to the formation of lumps.

The least successful of the entire line - "Velvet Volume". Despite the obvious effect of velvety and fluffy eyelashes, many customers disliked her because, alas, she was unstable - she smeared and crumbled during the day. This completely discourages buying mascara again. ink epic didn't become a bestseller either. A too unusual brush with a “spiky ball”, as they called it on the Internet, does not allow you to deftly paint over the cilia. "Sharik" constantly pricks his eyes and smears mascara on the eyelid. It is very difficult to “comb through” colored cilia for separation. In other words, the brush is recognized by users as impractical.

But the mascara itself is quite good in quality - it lays down evenly and easily, resistant and pleasant to wear. Another experimental brush - Voluptuous (in the form of a spiral) also did not impress the customers too much. It is too big and difficult to handle. Other things being equal (she, in general, looks neat and does not weigh down the cilia) - there is too much fuss with her. From the whole range "False Lash Effect" the best are the classic options with a thick straight brush.

The popularity of this series is explained by a convenient brush - it has a classic shape, like 2000 Calorie, but silicone, i.e. more rigid. At the same time, it is flexible and easily enters the corners of the eyes. It is applied easily, neatly, does not leave lumps. Gives lashes definition and volume. Some girls noted that the eyelashes with this mascara do not have enough length, although the manufacturer does not promise this. In addition, the tool quickly begins to dry out. In general, customers found the mascara to be very resistant, but after prolonged wear - 7-8 hours, it still disappears from the eyelashes. Interestingly, the reviews almost do not write about the allergenicity of the carcass, inflammation or itching after using it. This means that in this respect the manufacturer keeps his word.

See the video review of Max Factor mascara below.