Foundation Avon

The famous American brand of direct sales Avon is well known to the Russian consumer - it has been represented in the vastness of our country for more than 22 years. In the line of decorative cosmetics of the company, a noticeable niche is reserved for tonal products. Concealer is a necessary product for skin correction when you need to mask imperfections or just give your face a healthy, fresh look.

Avon has a wide range of foundations for all skin types. These are products of various densities and textures for women of all ages and for any budget, although even the brand's luxury designs are quite affordable. The company has its own laboratory and invests heavily in research, so each product has a scientifically thought-out composition aimed at solving specific problems.

Avon foundations easily and quickly perform the following functions:

• Suggest rich palette of shades;
• Great hide imperfections;
• Instantly do skin visually young and healthy;
• Let you pick up remedy for every type of skin;
• Combine properties caring and decorative cosmetics;
• Improve tone and condition of the epidermis;
• Thanks to its light texture form a uniform imperceptible layer;
• Fast are absorbed;
• There are matte finishes. and give a healthy shine;
• Long Lasting Formulas keep makeup perfect for the whole day;
• They contain natural vegetable components, oils, vitamins and antioxidants.

Depending on the composition, structure, caring properties and durability, the following tonal products are distinguished:

• Cream mousse. Thanks to its delicate and light texture, it guarantees comfort and no mask effect, therefore it is ideal for use in hot summers, allowing the skin to breathe. Similar to weightless whipped cream, this product comes in glass or plastic jars. It will not mask serious imperfections, but it will even out and refresh the overall tone of the face. It is recommended to apply it not with your fingers, but with a cosmetic sponge. The mousse washes off easily.
• With corrective effect. Reliably masks imperfections, transforming an unhealthy and dull complexion, slightly mattifies the skin and does not clog into pores.
• Cream powder. Magic product two in one. After application, the creamy texture turns into a powder. It is easy to touch up makeup with it at any time, because it is in a practical flat package with a special closed sponge compartment and a small mirror.
• Facial foundation. One of the main components of a full-fledged make-up for every day and for special occasions.
• Mattifying cream. Mattifies and soothes the skin. Indispensable for young girls with oily skin type. Contains absorbents that absorb sebum and a complete caring complex with vitamins, minerals and herbal supplements.

The company's laboratories are constantly working on new series and updating old ones.

Currently, the following lines are presented on the website and in the Russian catalogs of Avon, including tonal products:

1. Mark.
2. Color trend.
3. Avon True Color.
4. Extra Lasting.
5. Luxe.

Mark series - a bright novelty, created for those who want to show their individuality to the whole world. After all, the slogan of the Mark brand is: “Stand out!”.

• Foundation Mattifying Cream Mousse helps to refresh the complexion. Its translucent silk layer protects against oily sheen and does not clog pores.
• Correcting Cream SPF 20 also has a light texture and at the same time has a durable coating with sun protection. It evens out skin tone and literally revitalizes it before our eyes, eliminating dullness. Contains vitamin E and herbal extracts. Available in five shades.
• The highlight of this series is the three-in-one foundation Glow On or "Light Shine", which will make your makeup perfect and very easy to perform. It works as a base to prolong the wear of other products applied to the face, it can highlight the cheekbones and chin and correct imperfections.

Youth line color trends with a colorful design has long won the love of young customers and has its loyal fans.

• Velvet tone for the face will reliably protect against aggressive UV rays, and the fat-free formula will give a perfect matte finish.
• Foundation "Lightness", which has a range of four colors, lives up to its name, remaining completely invisible, but setting an overall refreshing tone.

Brand Avon True Color emphasizes the natural beauty of a woman, allows her to feel confident in her excellent appearance.

• Cream-powder "Natural beauty" does not cause allergies and is suitable for almost all types of skin, except for dry, matte, providing a fairly dense coverage. Ideal for minor make-up touch-ups throughout the day.
• Calming Effects illuminating created for normal and sensitive skin, masks imperfections, makes the complexion fresh and healthy. It contains natural healing extracts of aloe vera, lavender and chamomile, vitamins A and E.
• Mattifying Cream "Calm Radiance" Calming Effects mattifying Reduces the secretion of sebaceous glands by 62%, perfectly hides imperfections and stays strong all day long.
• Innovative "Flawless Tone" - the premiere of the summer, announced as a "smart" development with advanced IQ technology. For the first time, this innovative formulation has been enriched with a blue pigment that chameleon-matches to your natural shade, erasing signs of fatigue and minor imperfections.

Extra Lasting With this ultra-long-lasting collection, you can be sure that your makeup will last all day.

• Cream Extra Lasting Liquid Foundation proved to be a super stable formula that allows a dense matte layer to remain perfect for a record eighteen hours. A glass bottle with a dispenser is the most hygienic packaging available, which closes the access to bacteria and air, which means it prevents oxidation.
• Cream powder Extra Lasting with the lightest texture, it has the same chic durable properties, and the bonus is the ability to carry it with you even in the smallest purse. The pleasant composition contains pomegranate oil and vitamin B.

Line name luxury speaks for itself - incredible luxurious recipes in gold-wrapped cases and tubes.

• "Cashmere Suite" with SPF 15 - the pride of the company's developers. Creates the thinnest barrier against harmful ultraviolet radiation and a velvety finish, does not clog pores. The composition is truly precious: diamond particles and a patented biocomplex with nourishing pomace from grapes, licorice root and mulberry.

• A real panacea for tired skin will be Avon Bright Start or "Charge of Freshness" with SPF 15 protection. It fills cells with moisture and youthfulness with nourishing juices of pomegranate, lemon and orange. Contains elastin and collagen. Contains no oils, talc or sulfates.

• As many as three products are united by the name Ideal Flawless - “The Perfect Shade”. They perform different functions: a foundation mousse mattifies, a corrective cream moisturizes, tones and gives a delicate satin finish, and the third formula with SPF 15 will cover everything you need and provide a reliable level of UV protection.

Almost all Avon foundations have four or five color models in the palette. The record holder is "Flawless Tone", presented for Russian women in nine versions. Each product certainly has a light beige or natural shade - they are the most popular among customers. Also in all lines you can find a very noble color called ivory, other varieties of beige and baked milk.

But there are also original colors that are found in only one or two items. For example, for cream mousse: "Cashmere Lux" is a very delicate transparent shade with a shade of "porcelain", the velvet tone has "biscuit" and "light veil", the "Lightness" means "tan", and "Calm radiance" surprises with a rather rich sandy beige.

The easiest and most well-known method to do a shade test in order to find the perfect one for yourself is to apply the composition on the back of the hand, although it would be more correct to apply it to the lower edge of the cheekbone near the chin. Here you can fully appreciate how the tool is combined with the skin and face and neck.It needs to be slightly shaded and, if there is no border between it and clean skin, then the shade is perfect.

But for a modern young consumer, these grandfather's, or rather, grandmother's methods of testing are already unattractive. The new Avon Magic Mirror application with augmented reality technology allows you to upload your photo, use it as a virtual mirror and select different names and shades right on the screen of your mobile device, and after making a choice, immediately make a purchase.

The cream should not make you a Japanese geisha with a whitened face-mask or, conversely, a sun-roasted resident of Brazil (of course, if you do not pursue precisely these goals). Focus on your color type. To magically look a few years younger and more attractive, Avon makeup artists recommend using a product one tone lighter than your natural one - this technique is also often used on models when photographing. And the use of a color darker than natural can play a cruel joke and visually age.

Avon products are affordable and not burdensome for the wallet, so a huge number of women have tried it on themselves at least once. One categorically did not fit or did not like it, others became its devoted adherents and even distributors. In general, the responses to the brand's tonal products are quite positive. Buyers praise the variety of items presented in the catalog and enjoy the constant updating of recipes and designs.

Thanks to the various opinions left on the net, and having collected unbiased information about the advantages and disadvantages of the company's products, you can safely go shopping. But, of course, there is always the possibility that a remedy praised by others will not work because of individual characteristics.

A video review of Avon's soothing foundation creams, see below.