Scarf by Gucci

The Italian haute couture house Gucci is one of the most successful brands within the Kering group and is one of the top brands in terms of sales.

The history of the company began with the fact that in 1921 in Florence Guccio Gucci opened a leather workshop for the production of bags, suitcases, horse harness and boots for riders. Products were made from very high quality leather, and were in great demand. The company soon became very prosperous and expanded its range of handbags, gloves and leather moccasins, already produced in its own factory. At this time, a brand name appeared: two letters G intertwined.

Later, in 1938, the first Gucci boutique opened in Rome. At this time, exquisite scarves and ties appeared on sale, which were made from the highest quality natural silk. Hollywood and European movie stars began to wear such accessories, which led to even greater popularity of the luxury brand Gucci.

In the movie “Roman Holiday”, Audrey Hepburn wears a Gucci scarf around her neck, and at the wedding of the magnificent Grace Kelly, each guest was presented with the famous Flora silk scarf. Sales after that increased, and in the 50s in the cities of world fashion - Paris, New York and London, opened branded salons. The range of the brand was replenished: the first collections of clothes and perfumes were produced.

Since 1953, the Gucci brand has lost its position in the fashion industry markets, producing consumer goods. But in 1993, with the arrival of Tom Ford with his innovative ideas, it was possible to raise the prestige of the company to incredible heights. And to this day, the Gucci brand does not lose its position. Thanks to talented designers, exclusive luxury collections of the highest quality are created.

The Gucci scarf, thanks to modern trends, is a multifunctional, fashionable, always up-to-date accessory. Only the highest quality fabrics are used as a material for the manufacture of models. If wool is 100%, and silk is exclusively natural and the finest. Gucci scarves and shawls, complete with different outfits, look very dignified and every day in a new way. The scarf serves not only as an ornament, it can, on occasion, protect its mistress from wind and rain. If you tie such a scarf on a bag, you will get a finished elegant look.

For a modern wardrobe, Gucci designers offer scarves and cravats made from wool, silk and chiffon. The trendy colors of this season are white, blue, red and delicate rose quartz. Knotting a scarf in the form of a bow is the latest fashion trend on the catwalks of the world.

Romantic plant and floral prints, embroideries in the form of beetles, birds of paradise, tigers were brought to the Gucci collection by creative director Alessandro Michele. Bright and memorable accessories are perfectly intertwined with the style of the 70s in a new modern processing.

Tropical print with stunning colorful flowers and intertwining snakes is a big hit.The edges of such an accessory can be in the form of a fringe, hemmed by hand or using the characteristic colors of the brand - green with red or blue-red-white.

Gucci's management brought in Brooklyn street artist Trouble Andrew, who came up with "Gucci ghosts" with the company's popular logo grid. Combined with the highest quality materials, the result is a mixture of graffiti and high fashion.

First of all, it is worth considering that original Gucci shawls and scarves are sold in branded boxes, where they are packed in rustling paper with the company logo. The price of such a product cannot be low. It is worth paying attention to the labels, which are made of fabric, and not a rough, paper-like material. Seams with protruding threads and poorly printed prints or ornaments also indicate a fake.

No advertising or an experienced sales assistant in the salon will be able to characterize Gucci scarves in the way that the owners of such exquisite accessories will do. Many customers love the lightness, softness and superior quality of the fabric, which drapes easily over the shoulders and looks sophisticated. Owners of stylish scarves from Gucci note that even after several cleanings and washings, the products do not lose their shapes and colors.