Hat with logo
A hat is an essential attribute of any autumn-winter look. And all because it performs two functions at once, which are extremely important for a modern person. On the one hand, it serves as an excellent warming element, protecting the head from the autumn wind and winter cold, and on the other hand, it fills the image with new colors, making it stylish and sometimes extraordinary.
Due to the huge popularity of this accessory, many businessmen use it as an effective means of advertising. By placing the logo of your own company on the universal hat model, you can unobtrusively declare yourself and thereby attract a huge number of consumers. It is interesting that this advertising move is used by both famous brands and completely unknown companies, and we, as consumers, do not even think about its effectiveness. Why?
Features and Benefits
The main advantage of branded clothing is that it attracts attention much more often than banal advertising posters. The reason for this phenomenon lies in the simple psychology of human thinking.
Seeing an advertising poster of an unknown company that beautifully describes the uniqueness of the goods and services offered, a person is very likely to pass by.But if on a presentable employee of the company he inadvertently sees an equally presentable model of clothing with the company logo, he will immediately become interested, because this inspires confidence.
Another advantage of clothing with a logo is its service life. Not a single advertising poster, banner or poster can boast of such durability as a drawing or pattern applied to fabric. However, the durability of the logo directly depends on the way it is applied by specialized companies.
Most firms apply logos to knitwear using thermal transfer, embroidery, chevron or jacquard. The choice of application method also depends on the fabric from which the product is made. So, on hats made of fleece, knitwear or fleecy yarn, traditional embroidery will look great, and on winter fur products it is better to make special stripes.
It is interesting that a stripe on a hat can serve as an advertisement only at the beginning of the company's development. If the company reaches heights in business and becomes a brand, this patch will no longer be perceived as advertising, but as a stylish addition that you want to show off. And there are already several companies on the world market that have reached such heights.
Fashion trends
For several decades, the most fashionable hats have been logos of the most famous sports brands - Nike, Adidas, Reebok and Puma. They are worn all over the world, and not always a certain model of a hat is a genuine product from the company, but this still does not reduce their popularity. In addition to hats with the aforementioned branded patches, accessories with logos from other companies are considered fashionable.
carhartt
Carhartt - hats from the world famous manufacturer of heavy-duty clothing are extremely popular among consumers. And the reason lies not only in the big name of the brand, but also in the excellent quality of the products. By purchasing a genuine Carhartt hat, a person provides himself with a good and stylish headdress for several decades. Especially hats from the brand are liked by representatives of the street subculture.
NHL
And this is a real religion for fans of professional hockey. The hat with the logo of the National Hockey League is the main confirmation of respect both for the game on the ice and for certain teams that are part of the NHL. The sporty fit and variety of patterns is what sets NHL hats apart from the rest.
bmw
Accessories with logos of world famous car brands have always been popular among men. Caps with a patch from the German concern BMW are no exception. A round logo with recognizable English letters can be sewn onto hats made of different materials. Most often they are created in a strict and concise sports style, as well as discreet colors.
How to choose
But even the most fashionable patch will not decorate your image if you have chosen the wrong hat model. When choosing the right accessory, you should focus on the type of face:
- If nature has rewarded you with an oval-shaped face, you can choose any model of a headdress, from sportswear to tight-fitting and knitted pieces.
- With a triangular type of face, it is better to choose a tight-fitting hat model and shift it to the side. Not bad if the accessory is complemented by a pompom.
- For chubby ladies, it is better to focus on hats with lapels or visors.It is advisable to purchase textured knitted patterns.
- For a square type of face, caps are provided - pipes that are collected at the crown in small folds.
But the shade of the hat is better to choose, focusing on your own color type. Eyes, hair and complexion should be in harmony with the shade of the cap, shading it.
If you have dark skin and fairly dark hair and eyes, you can choose hats in both contrasting and bright colors. But pale-faced persons with the same shades of eyes and hair should give up hats in pastel colors. It would be good when choosing to take into account the seasonality of clothing, acquiring woolen models of hats on fleece for a colder period, and for warmer ones - from synthetic fabrics.