Shampoo "Clean Line"

Shampoo is the most essential hair care product. Today, against the backdrop of an overabundance of various hygienic, salon and medical cosmetics on the shelves of stores and pharmacies, the army of thousands of Russian customers of different ages prefers the high-quality Pure Line shampoo.

The phytocosmetic brand "Chistaya Liniya" was created by domestic developers of the Kalina concern, whose production facilities are located in Yekaterinburg. The concern, which has a long history, grew out of the famous Soviet enterprise "Ural Gems", which arose on the basis of the Moscow perfumery and cosmetics factory "Novaya Zarya" evacuated to the Urals during the war years. Since the end of 2011, Kalina has been a subsidiary of the British-Dutch company Unilever in Russia.

Even as a result of the most advanced scientific developments, it is impossible to come up with anything more perfect than that created by nature itself. That is why in the laboratories of the Chistaya Liniya Institute the process of studying the beneficial properties of herbs and berries that grow and gain strength in the harsh climatic conditions of Russia does not stop.

A feature of Pure Line cosmetics that preserves the natural beauty of the hair and the health of the scalp is the combination of a unique formulation based on active extracts, extracts and decoctions obtained from high-quality plant materials, with affordable prices. To extract the greatest amount of useful components from medicinal herbs during the collection and processing of raw materials, the terms recommended by experts are carefully observed.

Thanks to this approach, according to the results of an independent study of the target group index conducted in 2015 by Synovate Comcon LLC, among residents of 50 cities with a population of more than 100 thousand people in each, Chistaya Liniya was recognized as the No. 1 brand in Russia, including in the Shampoo category.

The brand's products, carefully caring for and maintaining the beauty of hair, are traditionally produced from high-quality natural and synthesized ingredients of proven quality.. Strict adherence to the concentrations of synthetic substances in the formulation, characteristic of the brand's products, is aimed at eliminating harm to health and the occurrence of all kinds of allergic manifestations.

Any shampoo is an aqueous solution of a mild detergent component with various beneficial additives. Before being put into the technology, water must undergo special purification and preparation to ensure its suitability for the preparation of cosmetic preparations. As the main surface-active component that actively removes contaminants and enhances the action of natural soap components, Clean Line contains a safe substance sodium laureth sulfate (Sodium Laureth Sulfate).

Highly effective natural ingredients included in the formula: essential oils, water and oil extracts of plants, flower extracts, pomace of fruits and berries and fruit juices nourish and restore the natural hydro-lipid balance of the cells of the epidermis and hair. natural preparations keratin and proteinextracted from wheat germ and corn, are biologically active caring additives.

Additives of certain concentrations vegetable glycerin and its derivatives, capable of penetrating into the deep layers, regulate the moisture content of the mantle of the dermis. Substances that are excellent structure-forming components deliver water molecules to all layers, improve the penetration of useful substances and soften the effect of detergents as much as possible. To enhance the antibacterial, antifungal properties, a small amount is added to the product. potassium sorbate (Potassium Sorbate).

To adjust the pH level of the shampoo is usually added lemon acid (Citric acid). Used as a thickener salt (Sodium chloride). Synthetic fragrance is added to give shampoo and washed hair its signature soft grassy or berry scent.

For deep healing of all types of hair, a novelty for use in the bath and bath "Phytobanya" is intended, 80% consisting of concentrated herbal decoction.The presence in the formula of the product line of a complex of essential oils in the process of caring for the scalp and body skin contributes to the appearance of a steam bath effect in the bathroom.

An amazing feeling of healthy hair is guaranteed by the presence in the complex, enriched with phytovitamins and ideal for the whole family, water extracts of five herbs: nettle, chamomile, Hypericum, yarrow and celandine. Nettle helps to strengthen the hair along the entire length. Chamomile provides smoothness and radiance. Celandine actively nourishes the roots, and yarrow softens the hair. Thanks to St. John's wort, the hairstyle acquires a stable volume. The cleansing effect of the product is greatly enhanced by the use of a conditioner from the same series.

The collection consists of three products of complex action, providing during washing the right care for the skin, roots and hair at the same time.

• Shampoo "Strengthening and freshness"Designed for oily hair, consists and bio-extracts of oak bark and buckwheat. The active formula of the product normalizes the metabolism in the dermis, strengthens the roots and resists brittleness without weighing down the hair.

• Product "Strengthening and Care" with natural ingredients such as decoction of oak bark and echinacea extract, intended for the care of normal hair and skin. The tool intensifies the blood supply to the epidermis, strengthens the root bulbs, eliminates brittleness, makes the hair thick, voluminous and shiny.

• Shampoo «Strengthening and nutritione "to nourish the dermis and strands prone to dryness, except decoction of oak bark, contains extract mulberries. Care with this tool strengthens the hair frame, provides deep penetration of nutrients and hydration of the layers of the skin, enhances adhesion between the root and the skin, eliminates the cause of split ends.

An innovative line of care products is offered by the brand to effectively solve age-related problems of the scalp of women 25, 35 and 45 years old. The concept of the line, based on numerous studies, states that the scalp ages as well as the skin of the face. Therefore, care should be started as early as possible. Shampoo-care for normal hair 25+, except for the cleansing function, due to the content of moisturizing serum, decoction of chicory and lupine extract simultaneously nourishes and moisturizes the skin, strengthens the hair follicles, makes the hair shaft elastic and shiny, making combing easier.

Effective care for the skin, roots and hair is carried out by means 35+. Nourishing serum with evening primrose phytolipids nourishes the roots, vegetable Omega-6 acids improve blood circulation of skin cells under the hair. The result of the constant use of phytoshampoo will be the preservation of the same thick, strong and radiant hairline as in youth. Washing elixir 45+ for normal hair will return a shiny look, unprecedented strength and thickness due to the formula, enhanced essential oil with iris glycosides and water extract of marshmallow roots.

The line, which has become a novelty in 2017, is represented by several Phytokeratin shampoos with preparations wheat, flax, nettle, chamomile and clovercontaining a unique substance of complex action - vegetable keratin, which is a molecule wheat protein. The penetrating power of phytokeratin, affecting the structure of the hair, ultra-efficiently thickens them near the growth point, forms a strong frame of the hair shaft, eliminates split ends and lifts the strands without weighing them down.

• Double action universal product «NettleIt is aimed at strengthening the roots and stimulating hair growth. The firming effect is achieved through nettle. Phytotherapeutic herbal decoction fights damage to the hair structure and reduces hair loss. The cleansing formula effectively frees the epidermis from dead particles.
• To solve the problems of destruction of the hair structure, nutrition and strengthening to the very ends, a remedy for different types of hair is well suited "Double Nettle Concentration". Based on many years of folk experience, the composition containing an extract with a double concentration of nettle helps to improve the epidermis, strengthen hair follicles and intensify growth.

• Mild detergent base means "Birch» on a birch broth without coloring and preservative substances is perfect for cleansing the hair of any family member. The universal shampoo recommended for daily use gently rinses without overdrying the scalp. Constant use guarantees the restoration of the integrity of the structure and a significant strengthening of the hair.

• Recipe for a washing product intended for all types of hair "Hops and burdock oil”, enriched with hop cones extract, is necessary for enhanced cleansing and maintaining the vital activity of hair follicles. A proven folk remedy, which is burdock oil, penetrating deeply into the hair structure, improves the structure and activates growth.
• "Clean line" "Chamomile» will help revive dry and dull hair. Phytotherapeutic restorative composition with chamomile extract and other medicinal herbs will provide cleansing and nutrition, restore softness and vitality to overdried hairline. The therapeutic effect of herbal decoction in the composition of "Aloe vera» for normal and dry hair is supported by a high concentration of aloe bio-extract, moisturizing and responsible for returning the hairy part of strength and natural shine.

• Concentrated shampoo will make your hair shimmer again "Taiga berries» with phytocosmetic oils raspberries, cloudberries and cranberries. A tool with a double effect is able to soften the structure of dry damaged hair and revive its keratin component, visually increasing the basal volume.

• To preserve color and give dyed hair a dazzling shine, the product "Clover". A decoction of five medicinal herbs protects against damage, restores the surface. The active extract of clover flowers protects the pigmented structure of the hair with the help of the resulting film. The result of the application is maintaining the health of the hairline while maintaining the brightness of the color for an incredibly long time.
• Especially for thin hair, weakened by repeated dyeing and quickly losing splendor, the manufacturer has developed a shampoo "Wheat and flax". The product, made on a flaxseed decoction, contains a bio-extraction of wheat germ, nourishes and thickens the hair structure. The result of the application is an effective increase in volume and regeneration of the top layer without weighting.
• Regulating Shampoo "Calendula» with extraction products sage, calendula and yarrow quickly put in order the head of the owner of the hair, prone to oily manifestations. medicinal sage in the composition will help to gently cleanse the hair, dermis and maintain a fresh look for up to 48 hours. Calendula and yarrow they will put in order the cut ends and for a long time retain the basal elasticity of the hair shaft.

Due to its effectiveness, safety for humans and the environment, Chistaya Liniya phytocosmetics continue to win love and receive a lot of good customer reviews.. Russian women pay tribute to the company's pricing policy, which strives to maintain the optimal balance between high quality natural content and low cost.

Specialists in the field of dermatocosmetology consider delicate herbal shampoos of this brand to be indispensable auxiliary preparations for cleansing and treatment, especially after home treatments such as oil masks. They recommend them to their clients for frequent care, helping in the correct selection of the product, taking into account the individual characteristics of the hair structure and the condition of the epidermis on the head.

A large number of customers draw attention to the fact that as a result of using only hair detergents without the use of additional care products, the condition of the hairline noticeably improves.. Good appearance and easy combing of curls are noticeable to everyone even after a single shampoo. The joint interaction of the shampoo with a suitable conditioner from the same series several times increases the beneficial effect of the shampoo on the hair structure. As a result, the hairline regains its youthful luster.

Picky customers who bought shampoo for the first time on the advice of their hairdresser note the possibility of daily use without harm to hair. Many have noticed that the intensive cleansing and nourishing effect on the hair does not lead to the washing out of pigments from dyed hair. On the contrary, there is an active restoration of the hair structure, damaged by the repeated action of aggressive coloring and bleaching compounds. Many consumers are ready to buy the product they like again.

There is not a single review that would note the occurrence of dandruff, dermal irritation or allergies after washingI. Everyone loves the thick consistency and cost-effectiveness of the product - a small amount is enough to get a voluminous lather and rinse your hair perfectly without tangling. Most girls are delighted with the very pleasant herbaceous scent of the cleanser.

Also, users note the possibility of choosing a large (400 ml) or small (250 ml) volume of the bottle of the same product.Everyone, without exception, notes the convenience of the Clean Line packaging, designed in an easily recognizable corporate green style, and the reliability of the hinged dosing caps, thanks to which you can always take a bottle of the product with you anywhere.

In the next video, you can see customer reviews of Pure Line products.