Powder Shiseido

Shiseido is a company with strong traditions and more than a century of history. At the same time, they are absolute innovators in their field. Among the extensive line of brand cosmetics, foundations and powders occupy a special place. In Japan, the birthplace of the brand, as in any other eastern country, complexion, its tone and whiteness have always been considered a sign of true beauty. For the first time, specialists from the company, which was then considered half pharmaceutical, decided to deviate from white in makeup. The laboratory staff immediately presented several other shades in the powder line (from pink to terracotta).

Today, technology has stepped far forward, but, as before, the company pays close attention to masking and tonal cosmetics. Choosing Shiseido, you can be sure that the purchased product is of high quality, reliable and really worth the money, in the luxury price segment. We will talk about the most popular and new brand powders.

An absolute hit in the category of products for problematic and oily skin is "Pureness Matifying".

Main advantages:

• Protects from the sun with level SPF 15;
• There are interchangeable blocks. When finishing a tool, it is not necessary to buy a new one. Pleasant savings: a replacement housing is significantly cheaper than a full-size package;
• Excellent disguise. Hides enlarged pores and even small irregularities;
• oil free. Oil-free, eliminates shine and evens out tone.

"Pureness Matifying" is one of the best-selling powders in the class segment "luxury". This is due to the affordable price and the presence of many positive reviews that can be found on various Internet sources and in women's publications.

Transparent powder products are perhaps the most controversial beauty products right now. Their uselessness or value is talked about in many forums. Shiseido does not stand aside and releases two versions at once:

• transparent loose powder Translucent Loose Powder and
• compact Pressed Powder

The difference between them is in the packaging format, weight and method of application. Their purpose is identical. Nice texture. They perfectly matte, and fine grinding does not allow clogging of pores. It is important to note that they are suitable for normal skin without special problems, redness or acne, because. there is practically no disguise here. Adjust to any tone, perfectly fix makeup and eliminate unwanted shine.

As a rule, the area under the eyes and cheekbones is whitened, as a result, the whole image as a whole looks unnatural.

A contouring compact powder Multi Shade Enhancer developed by the brand's experts back in 2008, but has not lost its relevance to this day.

Presented in two forms:

• «sunset glow» - includes light shades
• «Terracotta shine»- contains darker pigments

In each box, 5 colors are combined, smoothly merging into each other, and able to create volume or a clear contour on the face. Without a “powder mask”, with lively and playful colors, this tool will perfectly complete any look.. The composition contains special shimmering particles of very fine grinding, due to which the shine is delicate and natural, and also creates a feeling of moderate tanning.

Despite the East Asian roots, the brand's specialists did not exclude definitely Western trends in the production of cosmetics, releasing a product to create the appearance of a tan. Tanned skin tone powder bronzer It is presented in 3 versions and is suitable for owners of different color types. Resistant to temperature changes, does not dry and has a light texture, looks as natural as possible.

Future hit of this summer - "7 colors" Light Powder Illuminator. Shiseido Company returned to its roots, reviving the concept and technology of 100 years ago, replacing one shade with several at once, each of which performs its function. Seven-color powder is a real find for lovers of originality. With it, you can shine, while it will simultaneously refresh and solve several skin problems, adjusting to certain areas of it. Colors in each box:

• Honey (Honey), a pigment that gives a healthy golden glow.
• Lavender (Lavender), perfectly corrects dull complexion. Makes you look rested and fresh.
• Primrose (Primula) warm shade, well masks, ideal for redness.
• Peach maintains naturalness.
• Peony (Peony), a pink tone that can act as a blush.
• Caramel (Caramel), creates a pleasant tan.
• Lily (Lily), classic white, in the past the basis of all brand powders. Mattifies and well dilutes and binds the other six elements.

Suitable for different tones, preserves your natural beauty, and a nice box and low weight (only 10 grams) allow you to always have it with you.

You can learn more about Shiseido Powder from the video.