Clothing Supreme

The first Supreme clothing store in the very center of Manhattan was opened by its creator, James Jebia, and although he was not a skater, the atmosphere of the city streets, their philosophy, as well as an active lifestyle in general, were very close to him. And so he deals not just with his clients and not just with buyers, but with co-authors and members of one big and friendly family called Supreme.

Skateboarding is what became the basis of the whole concept of the new fashion brand. In the Manhattan store, you could buy products not ordinary, but stylish, unique, high-quality and at a reasonable price.

In fact, the store turned out to be a center for young and ambitious people. Its regulars are skaters, artists, musicians, and they do not just buy clothes here, this is their special way of life, here, as if in the air, the rebellious spirit of hip-hopers, punks and skaters is in the air.

The growing up of the young brand took place simultaneously with the development of New York - the clothes of this brand felt the notes of the freedom-loving youth of America, and she began to embody the street fashion of America.The logo of the company adorns not only clothes, it is also on the gloves of boxers, you can see it on the frame of a bicycle, and on a baseball bat, and on a skateboard.

Today, the Supreme brand in America is considered one of the highest quality clothing brands. But because of the brand's philosophy, its collections were judged only as streetwear, and only recently fashion experts began to change their minds about this.

With the advent of the 21st century, Supreme clothing stores are opening in England and Japan, and this speaks for itself - Supreme has really become popular. Jebbia manages to pay attention to the study of customer requests, their tastes, preferences and habits. He never fails to identify their needs and creates again and again original collections that are in great demand.

The philosophy of this brand is successfully emphasized by its logo. It may seem to someone that making the inscription white on a red background is somehow too simple and uninteresting. But, if you look, this logo is a kind of slogan. It was created thanks to the work of an American artist, whose name is Barbara Kruger.

In the 60s, her professional data was requested in fashion magazines, and after that the artist became interested in topics related to feminism, as well as power, and she began to create projects in the form of political slogans. Here they are, which the artist also combined with photographs made by her, and became the inspiration for the company to create the now world-famous red-and-white logo.

But it's not just the direction of the company, which helps to tirelessly improve their products and design new collections of unsurpassed quality, that makes Supreme so popular. The secret is also that the brand has its own interesting tactics regarding the collections it creates.

The range of products, which, in addition to clothing and shoes for men, includes a lot of other stuff such as skateboards, pens, key rings and even pliers, also made in the style of the brand, is not as accessible to the masses as it might seem.

With releases or "drops" of its customers, the company pleases infrequently (once a week) and "sparsely" - consignments of goods are always very small in volume. Some of the products may have a circulation of only three or four dozen.

Such a small number of products of this brand causes a terrible stir and makes the collection exclusive. And even more hysteria around this brand arises, thanks to its cooperation with world celebrities and well-known brands.

The brand exists not so long ago, but has already worked with a huge number of celebrities (designers, photographers, fashion brands). So, the unique prints on T-shirts are the merit of Terry Richardson, and the painted hoodies are the work of graffiti artist McGurr (alias Futura 2000).

In addition, according to the decision of the founder of the company, the development of models that are best bought began to be ordered by celebrities. So the world saw Supreme women's clothing from Lady Gaga, from Victoria Beckham and exclusive men's clothing from Adam Kimmel. So, now the girls have the opportunity to try on the original street style from one of the famous people.

Therefore, there is nothing surprising in the fact that the stores of this brand (and there are only ten of them in the world, six of which are in Japan and two each in America and Europe) - no matter the release associated with the new collection, then with the very evening, a line that stretches for kilometers and consists of fans of the brand, resellers (these are those who will then resell this product) and just fans who worship street fashion.

As soon as the store opens, all the novelties immediately disperse within two to three hours. And for those who did not manage to purchase the coveted T-shirt or sweatshirt with a cap in the company's store, now there is only one way - to the official website of the company www.supremenewyork.com or wait for the goods to be put on the Internet by resellers, although their price will already be higher than the official one.

It should be noted that, despite its cult status, the Supreme brand leaves the prices for its products quite affordable for people with average incomes.

This company has many offers for its customers: many types of clothing and some other goods. But among the most popular things, the following products are in special demand:

These are always bright and catchy caps and hats that will emphasize each person's individuality. Such a detail can become an addition to any image that represents street style and give it brightness and dynamism. What makes this product different is the quality and very original design.

The company produces them in huge quantities - both winter and demi-season options. This is always a brightly designed jacket, and always with a unique print.The material for tailoring is always bright and always of high quality.

This type of clothing is considered the most popular among the youth. Sweatshirts are available in different versions, they are comfortable clothes and always originally designed.

The demand for these Supreme products is huge. They are so original and unique that T-shirts from other manufacturers cannot be compared with them. And that is why street style clothing lovers prefer to buy this product from Supreme. This is not just a stylish and interestingly designed product, it also indicates a person's life priorities.

There is also a very good demand for shorts. They also have a rather interesting design, the material used for their tailoring is practical, and they look quite stylish. This piece of clothing will easily decorate the wardrobe of that guy who welcomes street style in clothes or an avid hip-hoper.

Supreme is one of those companies that never ceases to care about the quality of clothing that young people love so much. Nowadays, it is really possible to purchase these clothes through online stores, and this is very convenient, because not everyone can buy these branded clothes in the company's store. And it is thanks to online stores that the number of fans of this style is becoming more and more, as well as the number of its regular customers.

Not all brands have managed to become as recognizable as Supreme. Here are some interesting facts about him:

• founder James Jebbia spent only $12,000 to open his company;
• the premises for its first store were chosen to be larger than for ordinary stores, and this was done with the intent that customers with skateboards could also become its visitors;

• the founder of this well-known company is known not only as its creator, it turns out that he is also an actor. As a child, he played the role of Thomas Watson in Grange Hill;
• the first things the company released were T-shirts printed with logos and pictures of a skater named Robert De Niro;
• Supreme became a brand not so long ago - in 2013, just before its creator believed that registering a company was too difficult a task, and still did not dare to deal with this issue.

What is especially interesting:

• the company deliberately releases goods in small quantities, but not because it was originally conceived as limited, but for those reasons that the product is sold without a trace, without gathering dust for years in warehouses;
• in 2000, Supreme, along with another brand, released bicycles, the cost of the model was $ 1,800;

• as long as this company exists, it has always worked with many other brands, releasing joint collections;
• With the first official catalog with photographs, Supreme pleased its fans quite recently, only in 2009;
• the company does not have its official page on Twitter, as, indeed, in any other social network. networks.

Hip-hopers also love the clothes of this brand, so the famous rapper Stalley wore a Supreme sweatshirt and shorts during the presentation of his new single.

Supreme can be called a cult of street fashion, and the position of this company as a manufacturer of unique clothes for young people is very strong. Where is it sold besides a few stores? Of course, these are US online stores: crashstreet.com, Amazon.com, life-apparel.com, ebay.com.

So far, only the French and the British can buy the company's products through the Supreme online store. In the online store Crashstreet.com great range of goods, but it is impossible to pay with our credit cards and through PayPal. To buy something there, you will need to contact a special service called "Help with the purchase."

Supreme is the individuality of the image, its sportiness and originality, bordering on extraordinary madness. No glamour, but interesting design. Street style for young people and accessories from Supreme - it's all the best!