Stone Island jacket - iconic clothing for brutal men
About the brand
Few designers in the fashion world dare to contradict conventional wisdom. But some seriously think about the philosophical content of their own brand. This formed the basis of that interesting idea that allowed us to start a global project called Stone Island.
With experimentation and boldness, the Stone Island brand has attracted attention from all four corners of the world. It is easy to push the boundaries of the fashion universe with unique offers and innovations, although they will no longer surprise anyone. What is this brand?
To date, there is not a single man who does not know this brand. The drive and amazing mood created by Stone Island mean only one thing - the rebellious spirit broke free. And now men's priorities are evident
Who wears
Initially, the clothes were appreciated by fans of football clubs in Italy. And made it a cult for the fans. Then the British noticed how original such a jacket is, and it is they who set the tone in the world of football fashion.
In Britain, at first, they were even afraid to let such guys into bars and clubs so that accidents would not happen.During a fight or in a crowd, it is not easy to defeat a person wearing such a jacket - the durable fabric will not tear and will not miss a blow. And the hands of the offender will slip past from the original fabric from which this thing is sewn.
Cinema has made a feasible contribution to the associative range associated with the clothing brand Stone Island. Rebels and hooligans appeared on the screen, charismatic characters dressed in such jackets. The real product placement method. The main audience of the jacket was young people under 30 years old. Therefore, designers are constantly improving their offspring.
Peculiarities
The time of appearance of the first samples of the jacket is 1982. Fame did not come to the brand immediately, only ten years later, but the jacket has firmly taken its place in the world of men's fashion.
These clothes are loved because they are special. There is no such brand and cannot be. Distinctive features of the Stone Island jacket:
- Uniqueness of style.
- Premium quality level.
- Rather high price - not less than 500 pounds sterling.
- Resistant to weather conditions (rain, wind, snow).
- Distinctive bright emblem.
- Practicality.
Although the jacket is designed for everyday wear, the described properties have made it an elite clothing that not everyone can afford and shoulder. Those who cannot afford to buy Stone Island often visit stock stores to get their favorite brand of clothing.
What does the characteristic emblem and patch mean?
On the left sleeve of each jacket, a black rectangle is fastened with buttons. This mysterious brutal sign denotes a compass - four cardinal directions are sewn on it in white.
Among football fans, the patch is commonly referred to as a "patch".It doesn’t matter which club you support, but the main thing is that you are a fan of this sport, one of your own. The distinctive symbol of the Stone Island company can also be unfastened so as not to attract attention at a business reception. But men like this sign. Even without it, the clothes of this brand immediately stand out in the crowd, and together with the famous wind rose on the sleeve, it becomes noticeable to people around.
The patch, combined with a professional cut and a minimalist style, sets Stone Island jackets apart immediately and irrevocably. In short, the Stone Island patch has become a symbol of struggle and victory in the world of men's fashion.
Material strength
In the manufacture of jackets, previously unknown materials were used. Monofilament nylon proved to be excellent. The material used for water filtration is coated with stainless steel, and water resistance is ensured by a thin layer of rubber.
The frank fantasy of the author, Italian Massimo Osti, was the manufacture of jackets from materials used in the tailoring of ammunition in the military industry. These are the so-called non-woven materials - "chameleons" that can change color under the influence of the sun. Following the example of the author, designers subsequently began to introduce this novelty, which came from aviation technology.
The fabric of the jacket will protect not only during an attack, but also during an active walk, all materials are extremely durable. Therefore, the jacket can be worn for many years without fear that it will start to look old or lose its extravagant and high-quality appearance.
In the wardrobe of a young man who is fond of hunting or fishing, such a thing will be preserved to the constant joy of the owner.Name reminiscent of the sea, hooded pea coat style, beautiful and original casual.
The fashionable silhouette and the amazing strength of the material make the clothes stand out and outline the circle of its admirers. There are many cheaper brands that are affordable but notably inferior in quality to Stone Island.
Legendary Models
To date, models of the Stone Island brand are no longer considered uniforms for football fans. Since the 90s, it has been a cult brand, a legend in the world of men's fashion. The branded patch, which guarantees manufacturability and quality, is admired by more and more people around the world.
The brand with a quadrangular "compass" has experienced many fashion trends. Iconic designer and former graphic artist Massimo Osti pitted glass, tarpaulin and bronze against nature, dreaming of protecting humanity from a nuclear holocaust. Here are some of the iconic designs from this versatile designer.
TELLA STELLA
This is a jacket from the time when Stone Island was still only a collection. The model is made of tarpaulin - dark blue and burgundy. The designer approved the style and continued to work on products, embodying his passion for marine aesthetics. The model turned out to have a bright future - for the 30th anniversary of the brand, the TELLA STELLA pea jacket appeared in the online store in several colors.
RASO GOMMATO
Cotton satin covered with a polyurethane film is the material from which the RASO GOMMATO jacket is made. Lightweight and at the same time the first in a series of waterproof military style.
ALU C
The winning model, the world recognition of the brand began with her. Its popularity is easily explained.The winter design, similar to RASO GOMMATO, has been completed with a silver reflective metal with a polyurethane coating.
ICE JACKET
Icy gusts of wind are not able to deprive the owner of the ICE JACKET jacket from heat. The line was created as a triumph of liquid crystals. Thanks to their abilities, the fabric is not only heat resistant, but acquires a color from yellow to green, depending on the ambient temperature.
REFLECTIVE JACKET
And again experiment. New material from Japan with many tiny glass elements. The invention, capable of reflecting the weakest light and repelling water, dates back to 1991.
OLTRE
A model created personally by Osti before leaving the company. A nylon jacket that is breathable while protecting against bad weather and humidity. Thin and glossy. The master made a lot of efforts, demonstrating the properties of the experimental nylon.
RADIALE
Carlo Rivetti and Paul Harvey, taking over the baton, continued the search for a frost-resistant model, which began in the 90s. The result was the RADIALE, a military design pea jacket. The difficult-to-make combination of canvas and nylon has been replaced with a fabric rubberized and laminated at the same time. At the same time, the silhouette retained its lightness.
SILVE JACKET and BRONZE JACKET
No one could believe that cotton could be combined with stainless steel and bronze. But at the Pompidou Center, just such models of Stone Island jackets were demonstrated.
So the company celebrated the millennium. And the jackets were named the best examples in the history of the brand.
Jackets with unique properties continue their victorious march around the world - fiber optic technologies, and materials that are several times stronger than steel. One thing remains unchanged - the popularity of the Stone Island brand in the world of men's fashion.