Nike sneakers

It is difficult to imagine a person who has never heard of the iconic brand of sportswear and shoes Nike. Today, this brand is much more than a fashionable label name on a label, it is a real lifestyle. "Just do it" - on this principle the philosophy of the brand is built, which has been confidently breaking any stereotypes for decades and invariably outperforming its competitors.

Nike was founded in 1964 by Phil Knight and Bill Bowerman and was originally called Blue Ribbon Sports. The goal of the creators was to produce comfortable and affordable shoes (in those days it was either very expensive or completely of poor quality).

Things went uphill, in the first year the company earned $ 8,000 and soon hired a sales manager, Jeff Johnson. It was he who came up with the idea to change the name, under which we know the brand now. Johnson understood the importance of "feedback" with the buyer - after the sale of sneakers, he always called their owner to find out the advantages and disadvantages of the model he purchased. This approach made it possible to improve the quality of the shoes produced.

Nike did not stand still, but confidently moved towards taking the first place among sports shoe manufacturers. To do this, it was necessary to offer the buyer something of their own, completely new.One of the innovations in the sports shoe industry was the "waffle" sole of the brand's sneakers. Thanks to her, the model not only became lighter, but also helped to significantly improve the quality of running.

However, the real breakthrough for Nike was the famous Nike Air series of sneakers with an innovative "air cushion" that increases cushioning and significantly reduces the risk of injury. Today, these models are considered one of the most convenient for both sports and everyday life.

Nike is always a combination of advanced technology, quality, comfort and style. It is not for nothing that sports stars of the first magnitude cooperate with the company with pleasure, and in their shoes they set records and take only first places in competitions.

First of all, Nike is a shoe for sports, and only then for everyday wear. Today, running, basketball and football models of the brand are in the highest demand. However, basketball and running shoes have long become iconic and have gone far beyond their original purpose. Consider the most famous models:

Nike Air Max. It all started when the company created cushioning technology with visible air in the sole. In 1987, the first, today already iconic Nike Air Max 1 model was released, the sales of which increased several times in less than a year. This is how a new unique technology has a future.

Soon the model is modified and improved, so the Air Max III is born, which is also a huge success. After the re-release, a new name comes to them - Air Max 90, in honor of the year of its birth. Bright contrasting colors and an unusual silhouette have made this model popular not only with professional athletes, but with many people around the world.

The Nike Air Max 95 breaks next. Inspired by the anatomy of the human body, the 90s looked unusual and bold. These shoes have become even more comfortable and functional.

Soon success came to the Air Max 97. These shoes were the first to have cushioning distributed throughout the foot. Reflective stripes, unusual design and silver-metal colors have led to the great popularity of this model. She was loved not only by runners, but also by street style lovers.

The real breakthrough in running shoes was the Nike Air Max Flyknit, which was released in 2014. Crafted to feel like a second skin, the upper and beautifully innovative outsole provide the ultimate in cushioning - that's the flynit formula for success.

The Nike Air Max Hyperfuse is an interesting take on the nineties air max. Its innovation lies in the use of Hyperfuse technology - a method without the use of seams. Thanks to this, the sneakers become even more functional, without externally undergoing noticeable changes.

Nike Huarache is the brand's next famous running shoe. First released in 1991, these shoes were initially a flop, but soon redeemed themselves, becoming a big hit thanks to the recognition of professional runners. The idea of ​​this line was to combine synthetic materials adapted to the structure of the human foot and a special support system reminiscent of sandal straps. Due to the fasteners, the name Huarache came about. To this day, this model is in great demand, thousands of models are released every year in both classic and brand new bright colors.

Nike Air Force, according to numerous studies, is the best-selling sports shoe in the world today.The model appeared back in 1982 and was originally introduced as a basketball shoe. Equipped with an air cushion and an ankle brace to help prevent injury on the court, they are, like many of the famous brand's shoes, the first of their kind. This is how the Nike Air Force 1 Team basketball team was created, whose players, of course, went to the match exclusively in these shoes. It turned out to be a great marketing decision. Each box of shoes included a poster with the image of this team, which did its job - fans of basketball stars quickly snapped up the first pairs of "airforces".

A year later, the model was discontinued, but the demand for it did not fall. The sneakers released again were sold out in a matter of days. So the first glory came to the cult model. Popularity grew, and soon new colors began to appear in addition to the classic black and white. However, the real success for the model came in the mid-90s, when she became an integral part of hip-hop culture. Today, the model is still relevant around the world. In addition to the usual colors, Nike also releases its limited editions, which immediately become a real object of desire for any collector of rare sneakers.

"Runners" Roshe Run is a very young, but already popular and well-known model of the brand. The first sneakers released under this name appeared in 2011. Roshe Run is first of all a minimalistic design, functionality and comfort. These sneakers quickly fell in love with the younger generation and gained popularity.

The Nike Genicco is another iconic running shoe for those who appreciate comfort and a simple, classic design. These are lightweight sneakers with a textile upper, a rubber outsole with a tread and a shock-absorbing insole.A large selection of colors and a reasonable price for this model make it attractive for both beginner runners and lovers of sports style in everyday life.

Of course, where without the legendary "old men" Nike Cortez. This line appeared in 1972, since then it has not lost its relevance to this day. The first "cortes" were made of leather, but later the model's upper was made of nylon and suede, which helped to reduce their weight and make them more functional. The outsole of this shoe, unique for its time, helped soften the impact of the foot on the ground and improved traction during the run. Remember the famous movie "Forrest Gump", the main character of which is shod in these sneakers.

Nike Snox NZ is a popular model born in 2001. Their secret is in the special heel design, which helps protect athletes from foot strikes and, in general, reduce the risk of injury. This versatile model is very popular not only with runners, but also with basketball players.

The Nike LeBron is the fruit of a successful collaboration between Nike and NBA legend James LeBron. The first model appeared in 2003, was called the Nike Air Zoom Generation and was presented by Nike to James for outstanding sporting achievements. The next year, a signature model was released, which received great success not only on the site, but also beyond. Every year, Nike began to release new LeBrons, updating their details and colors, but maintaining the quality and functionality of the model.

The company does not stand still, but firmly keeps up with the times, sometimes even ahead of it. In 2016, the first Nike HyperAdapte 1:0 self-lacing shoe was introduced to the world.The inspiration for them was the famous pair of similar sneakers from the movie "Back to the Future 2". But the company did not stop there, and the exact same sneakers as the main character, Nike Air Mag, were released in a limited edition. 89 copies of this model were sold at a charity auction, and the proceeds went to a fund to help people with Parkinson's disease.

The most recognizable models of the brand can be found not only in the adult, but also in the children's size range. Today it is Air Max 90, Roshe Run, Air Force and Cortez. Large suppliers of brand sneakers will be able to offer you great options for the little ones. You can order sneakers online on the official website of the company.

What makes Nike great, besides its advanced technology and versatility, is its rich selection. This also applies to the colors of the shoes. There are several classic colors for each model, as well as annual re-releases in new colors. Most often, such models are produced once or repeated, but after several years. There are also limited editions, which are released in a limited edition, due to which such models immediately increase in price.

Often there is a collaboration of the company with eminent designers or other brands (collaboration). This is how unusual models are born, not just different in color, but having an unusual pattern or pattern. Of the latter, the women's collection "Cherry Blossom" has become very successful, which includes several models at once. Released in a small edition and decorated with cherry blossoms, these sneakers quickly found their happy customers.

Nike loves to surprise its fans with unusual and innovative solutions.Materials for each model are selected based on the purpose of this shoe. For running shoes, this is most often a textile upper and a rubber sole, while basketball shoes can be combined and combine leather with the listed materials. Air cushion, treads, cushioning - all this is also determined by what this or that pair will be used for. Nike always uses only high quality materials for its models.

The most important thing is to decide on the purpose of your shoes. Certain models are suitable for sports purposes, but there is always plenty to choose from. If you are a fan of sports style and are looking for a pair for every day, then everything becomes even easier. Each line of the brand is a living classic, and there are no models that could be called outdated and irrelevant.

For demi-season weather, on the contrary, it is better to exclude options with textiles. When it comes into contact with shoes, dirt and moisture will be absorbed into its surface, leaving stubborn stains. Models with thick grooved soles and full leather uppers will be ideal for such weather.

For winter, the brand offers insulated versions of famous lines, and this is an ideal option for those who want to look stylish and at the same time feel comfortable and not freeze.

Running and basketball shoes of this brand have long gone beyond the stadium or playground. Today it is shoes for every day.Sneakers can be perfectly combined with any clothes, with the exception of office and evening suits. More massive models look great with jeans and shorts, light and minimalist models will help create a bright look with a dress or skirt. For the cold season, a sports parka, an inflated down jacket and even a classic coat will be an ideal combination for Nikes, but it is still better to keep sneakers away from fur coats and fur vests.

First of all, you should purchase sneakers either in official stores or from large suppliers cooperating with Nike. Today, there are large networks specializing in the sale of sneakers of different brands - you can trust them, but you should stay away from small online stores.

An important point will be the price of the pair you have chosen. Real Nikes can't be cheap.

In addition, you can pay attention to the following points:

• Examine the look of the shoes. All seams should be even, there should be no traces of glue on the sneakers, the skin should be evenly colored.
• Look at the sole. For real Nike sneakers, it is matte, if the sole shines, then it is made of cheap rubber, so this is a fake.
• Corporate packaging. Each pair has a box with a company logo, indicating the shoe size, model, color and country of origin.
• The same goes for the label on the shoes themselves. It is located on the inner surface of the tongue. It shows the sizes of shoes in black and white, and in the American and British size range.

Outside the sports field, sneakers look most interesting in combination with clothing that is far from sportswear.A classic plain coat, an oversized down jacket, a leather biker jacket will create a stylish ensemble with almost any pair of Nikes. Do you want to look bold and unbanal? Put on your favorite sneakers with a short dress! It will turn out elegant, trendy, and at the same time comfortable look. Don't be afraid to experiment. Remember that Nike shoes have long been much more than just sports equipment, today it is a real lifestyle.