Asics sneakers

The history of the ASICS brand began in 1949 in post-war Japan. The brand was founded by entrepreneur Kihachiro Onitsuka, who opened a shoe-making shop in his hometown of Kobi. Onitsuka wanted to encourage the youth of those years to go in for sports (in the post-war years it was very important to instill in young people a love of physical exercise, to make them understand the importance of measures to improve their health). Thus, the Onitsuka Tiger sports shoe company, the predecessor of ASICS, was born. The first model of the company was a pair of basketball shoes, and Kihachiro inspired them to create ... an octopus. The principle of the device of its tentacles was used to create the sole of the shoe.

The next technological innovation of the brand's sneakers is the reflective surface. In such sneakers it becomes safe to run in the evening - after all, the driver can easily see the runner from a distance. By the 1980s, ASICS had taken a strong position among the leaders in sales of sportswear and footwear. In 1994, the brand launches the iconic Gel Kayano for sprinters. Around the same time, the company first began producing children's shoes.

Today, ASICS sneakers meet the needs of both professional athletes and street style enthusiasts.Multifunctional and technologically advanced, made using cutting-edge technologies, they perfectly cope with high loads, while maintaining a fashionable and stylish appearance.

ASICS running shoes are advanced sports technology, lightness and comfort, as well as a variety of colors combined with a stylish design. The Japanese brand carefully monitors not only the functional characteristics of its shoes, but also that the models have a bright and attractive design. Comfortable and fashionable, made of high quality materials, ASICS will delight you with its durability and attractive price. Today, ASICS is one of the leading sports shoes in the world.

ASICS Gel-Lyte III - the famous running model of the brand, which was released in 1989. The main feature of the model was the innovative Gel technology. This cushioning technology can significantly reduce the pressure exerted on the legs of athletes. In addition, the sneakers received a new unusual tongue, as it was noticed that on previous models, the tongue constantly “slid” to the side while running. With the new split tongue, this problem has been successfully eliminated.

The light and comfortable model has received great success not only for its functionality, but also for its beautiful appearance. Today, the Gel-Lyte III is one of the most popular ASICS running shoes, which is why this brand often comes out in collaboration with other famous designers and brands.

ASICS Gel Kayano Trainer another well-known "runners" of the brand. The excellent heel and lateral support of this model help it to keep the foot stable in any position.It has become a good solution for both the treadmill and the gym.

ASICS Gel Nimbus 17 - the best running shoes of 2015 according to the authoritative publication Runner's World. Incredibly lightweight and flexible, it features superb midsole cushioning and a seamless upper that hugs your foot for a perfect fit.

ASICS Gel Noosa Tri 11 - model for professional athletes. It is easy to put on quickly due to the rubber insert in the heel area. The materials used to make the upper provide good breathability. Sneakers are equipped with the DuoMax system. unique ASICS foot support system. It is comfortable to run in this pair even in wet weather due to the special rubber from which the sole is made, it will not slip.

Mexico 66 - a cult model released in the 66th year for the 1968 Olympic Games in Mexico. This pair was first adorned with the famous 4 stripes on the sides, which today are the hallmark of both brands. Today, the Mexico 66 is more of a classic for street style and retro sneakers than a sports shoe.

The Corsair - a running model of 1969, which became the prototype of the equally famous Nike Cortez.

Onitsuka Tiger GSM - Tennis shoes with a classic 80s design. This model is made of high quality suede. Its main advantages are lightness, good depreciation and high breathability.

The ASICS brand is not only high-tech, but also a bright, memorable design and style. Sneakers of the brand surprise with a variety of color combinations, presented in both men's and women's colors.The company loves to spoil its fans with limited editions in collaboration with other well-known brands. Often limited collections made in an unusual design come out for any holidays. This year, ASICS presented beautiful Christmas shoes, and this is just one of many examples.

The cost of sneakers varies depending on the size, popularity of the model and the material from which they are made.

The average price for, perhaps, the most popular and running ASICS Gel-Lyte III model is on average 8000-9000 rubles. However, discounts and sales occur periodically, when such a model can be taken for 4-6 thousand rubles.

Models of the Onitsuka Tiger line are cheaper, on average, this is 4000-5000 rubles. Rare, limited edition models can cost more.

You should not save on ASICS shoes by purchasing them in dubious stores for a small price. So you will most likely run into a fake, therefore, you will be deprived of the opportunity to appreciate all the convenience and quality of these sneakers. Properly matched to your needs, sized and seasoned, a pair of real ASICS will last you much longer than their inexpensive but low-quality copy.

The main task of the laces is a reliable fixation of the foot. Proper lacing will help prevent injury. For this:

1. the lace should have the same degree of tightening throughout the foot. A little stronger can be tightened in the ankle area, since this is where the maximum degree of fixation is needed.
2. in those areas where there is too much pressure on the foot, you can, on the contrary, loosen the lacing.
3. use the extra lace holes on the shoe.Lacing through them will help to better distribute the pressure at the top of the foot, making walking and running more comfortable. To do this, it is necessary to draw the laces from the outside inward into the last holes, and put the remaining ponytails into the resulting loops, and only then tie them in the usual knot.

The average user rating for ASICS sneakers is a solid 5. Due to its convenience and functionality, the sneakers appeal to both sports professionals and amateur beginners, and just lovers of comfortable and colorful street fashion. The special comfort of shoes of this brand is emphasized by people who have experienced injuries or pain in the past due to an unsuccessful choice of sports shoes. After switching to ASICS shoes, the sensations of discomfort while playing sports are gone, which once again underlines the well-thought-out approach to the quality of the Japanese brand's shoes.