Cream Diademine

The trade mark Diademine became known in Russia 15 years ago. But the history of its existence has more than a hundred years. It has periods of great success, the opportunity to touch the roots and a responsible attitude to product quality throughout this time.

The brand originated in Paris in 1904, when the brothers Giambatista and Cornelio Bonetti acquired a patent for a light water-fat emulsion and took it as the basis for future products. The company began existence as "Bonetti Frères", which means "Bonetti Brothers" in translation. The basis was not chosen by chance. It was used by doctors and pharmacists to cleanse and care for the skin of the hands and face.

The first cream created by the brothers was called "la Crème Medicale de Beaute". You could buy it first in pharmacies, and later in perfume shops. In the 1950s, the anti-aging cream "Diadermine S" was created, which became popular due to its value for money.

In the period from 1920 to 1950, the company developed rapidly. In the assortment one could find not only creams, but also lotions, talcum powder, sun protection products, hair styling and depilation. But the products were sold only in France until the 1970s. In 1973, it was transferred to the mass market category, which significantly affected the future fate of the brand.

In 1980, the company was sold to the large corporation Henkel. With vast experience in promoting various brands, the German company has successfully expanded the sales market throughout Europe. In Russia, Diadermine appeared in 2002, but they decided to omit the letter “r” in the name for sonority, so Russian customers are familiar with the products under the Diademine brand.

Since the founding of the company, the creators have paid great attention to product quality. To this end, all cosmetic products have been dermatologically tested. The ECARF certificate is the guarantor of product safety.

But not only this circumstance brought success to the company. For the favorable development of the brand in the post-war period, a competent pricing policy was required. Anti-aging products, created in the middle of the last century, had an affordable price for a wide range of buyers. The ratio of high quality and low cost has become the basis of the brand's economic strategy.

The components in the composition of the funds are aimed at various beneficial effects on the skin. Some products protect and nourish, others moisturize and mattify. For each type of skin, you can choose products that can solve its own problems.

Another feature of the brand is that it meets the modern needs of the buyer. Product lines are updated as new effective components become available. Diademine is a long-liver in the beauty market and is proud of its products and history. In honor of the 110th anniversary, the list of main lines has been updated, and new skin care products have appeared.

The company has four main lines of cosmetic products:

1. No. 110 "Crème de Beaute";
2. "LIFT+";
3. "LIFT+ Wrinkle Smoothing";
4. "Main Program".

The first of them was created in honor of the brand's anniversary, so symbolism is inherent in it. It combines years on the market with the name of the very first product that started the history of Diademine. The line consists of day and night anti-aging creams, a cleansing gel and an eye cream. Their characteristics are also noteworthy. Each jar of cream provides 110 anti-aging drops, activating 11 signs of youthful skin with 11 anti-aging ingredients.

The "Lift" line consists of several product groups:

• "Source of Excellence"

Means of this group provide skin tightening and have a regenerating effect.

• Hydration. All products are designed to moisturize the skin during the day. In the list you can find a refreshing cream for the care of the skin around the eyes and a tonic for narrowing the pores of the skin.
• Instant effect. Here are products for daily use that provide a quick smoothing effect.
• Food. This is the smallest group, consisting of a night face cream. It is designed not only to nourish the skin at night, but also gives a long-lasting lifting effect.

• "Derma Beaute" and "Skin Perfection".

Another group of products for lifting, which allows you to even out the complexion. The range includes creams with a natural tone and sand, as well as a tonic for narrowing pores.

Line "LIFT+ Wrinkle Smoothing" - This is an analogue of hyaluronic acid injections. It contains 3 products:

1. Daily cream;
2. Night cream;
3. Cream concentrate.

Fourth line, "Main program", contains the necessary cosmetic products for daily use. It is divided into 3 groups:

1. For sensitive skin. The series consists of a soothing day cream and make-up remover lotion.
2. Care. Here you can choose the product depending on the type of skin. For dry skin, a moisturizer is intended, for oily skin, a mattifying cream. In addition, there is a cream with sunscreen and anti-wrinkle properties.
3. Cleansing. This series for various skin types will provide gentle cleansing. It contains popular products such as micellar water, make-up remover lotions, refreshing toner, cleansing spray, facial wash and purifying peel. Products not only cleanse the skin, but also moisturize, refresh, and care for eyelashes.

Modern consumers, along with the characteristics of a cosmetic product, are increasingly interested in its composition. Awareness of the properties of various components helps to make a choice. More often it falls on products containing a complex of useful components.

In the assortment of Diademine, there are products containing 2-3 active components, and there are multi-component ones. These include the line 110+. The series fights age-related changes thanks to a number of elements. These include collagen, peptides, vitamins, hyaluronic acid, amino acids and proteins.

These same components are present in other lines. Cosmetic products for lifting use peptides, moisturizers use collagen. The nourishing cream is enriched with a biolipid complex. Hyaluronic acid is used to smooth wrinkles.

Diversity is different "Main program". In the composition you can find flower water, glycerin and panthenol, peach extract, white tea, ginseng and vitamins.

Looking at the popularity of Diademine products, the leading line in The most requested product is the "Main Program". Washing gels and make-up removers are in great demand. The main products of the brand, day and night face creams, do not remain without attention. In general, products can be divided into 2 groups:

1. popular;
2. rating.

It should be noted that the leading positions in these groups are occupied by different products.

The most popular in the range of Diademine was the cream-gel for washing, which narrows the pores. In its composition, it contains peach extract and salicylic acid. The gel has a mild cleansing effect and maintains water balance. The pores become less pronounced, there is a feeling of smoothness and grooming. The gel is suitable for all skin types.

The second popular product is a day cream from the same line "Mattifying and Moisturizing". Its main features are the presence of UVA / UVB filters and the Shine Control Formula. It is suitable for both normal and combination skin. On dry areas of the face, the cream moisturizes the skin thanks to vitamin E, and on oily areas it mattifies.

In the second group of products, the cleansing peel received the highest rating. Particles of sea sand in the composition of the peeling cleanse the skin of dead particles, impurities, opening the pores and acting deep into them. Black dots become less visible. White tea and ginseng help to moisturize and nourish cells, have rejuvenating properties. Peeling can be used 1-2 times a week for normal and combination skin.

The Cleansing Gel "No. 110 Gelée de Beauté" is slightly inferior to him. It is enriched with a unique composition that allows not only to perform its main task, cleansing the skin, but also has a rejuvenating and moisturizing effect.The gel can be used on the skin of the face and around the eyes during the day and in the evening before going to bed.

Thus, the most successful products of the brand can be traced. The full picture allows you to find out customer reviews.

An overview of the cream of this brand can be viewed in the video below:

Customers' opinions on a number of characteristics of Diademine products largely converge. They note a good moisturizing effect from various care and cleansing products. Products for combination skin cope with their task of cleansing, matting and narrowing the pores.

Opinions about the consistency and smell of various products have become controversial. Customers also noted the short-term effect of moisturizing, and sometimes tightness of the skin after using skin cleansing products. However, it is worth noting that the effect of tightness is inherent in many products containing hyaluronic acid, since it tends to attract water to itself. But in general, the low cost of products allows customers to try and find their favorite skin care products, especially when they do not have negative consequences for the skin.