Jacket from Stone Island
About the brand
In the fashion world, a brand called "Stone Island" has made many amazing discoveries that are now successfully used by other clothing manufacturers. The founder of the brand tried to make high-quality clothes for men, regardless of their position in life, religion and chosen profession. And he did it!
For the first time in 1982, clothes with the company logo on the sleeve were sewn in the Italian town of Ravarino. Initially, it was considered the second line of the already well-known factory C.P. Company, which produced, in addition to clothing, various accessories and sports shoes for men.
The main goal of the founder of the brand, the Italian leader in the fashion world Massimo Osti, was the use of specific materials for tailoring unique clothes, taking into account the centuries-old history of the country and its traditions. The designer wanted to make products practical, durable, beautiful and comfortable at the same time. It should be noted that Massimo's idea was a success, but the clothes turned out to be quite expensive, but popular and in demand.
The first collection represented outerwear of non-standard design, and although other types of products appeared over the years, the brand's jackets remained its hallmark.
The innovator Osti began to produce clothes from materials such as nylon, metallic threads, fabrics that change color depending on the temperature of the environment, etc.
Slowly but surely, Stone Island products became known outside of Italy. Currently, there are brand boutiques in many capitals and big cities of the world.
Advantages
Stone Island items are distinguished by their interesting design and impeccable quality. When sewing clothes, high-tech methods are used. The originality of the brand lies in the fact that its author decided to work with materials previously used in industries very far from the fashion industry. All this contributed to the creation of the image of a man who does not care about the opinion of the outside world.
Who will suit
The main audience of the firm is young people under 30 years old. Stone Island clothes are mainly worn by football fans, representatives of various groups. In other words, the brand's items are chosen by confident and strong personalities, wealthy men, since the brand is quite expensive.
Jacket from Stone Island is suitable for teenagers, boys and young guys with excellent physical data. A product from a well-known manufacturer is ideal for a person with an athletic build.
What does the logo mean
A noticeable distinguishing feature of TM Stone Island clothing is a small piece of fabric on the left sleeve or shoulder of the product with an embroidered image of a wind rose. The patch (as it is commonly called in the football circle) is removable, it is fastened to clothes with several buttons.
The emblem, thanks to the wind rose, evokes associations with NATO for many. It also resembles a compass, the sign of a military battalion. Such a mark will distinguish a man from the crowd, hint to others that it is not an ordinary person wearing it. The compass does not indicate which particular club the football observer supports, does not show in which organization he works, this is a great opportunity to find out among a large crowd of people the same fan of noise at the sports complex.
Overview of the latest collection
The Stone Island 2016 collection was inspired by the play of light and shadow. A palette of juicy colors combined with bright interspersed details will perfectly complement the urban ensemble of clothes. With the help of Stone Island knitwear, you can enhance your wardrobe well. A jacket made of thin cotton will save you during hot weather, as the material breathes.
A one-color sweatshirt will be appreciated by lovers of sports style. A polo shirt is perfect for hot days. A distinctive feature of the 2016 collection is a classic cut and a minimum of decor. The exception is the logo patch, thanks to which the brand's clothes can be worn even in the office. A harmonious combination of a brand sweatshirt with light jeans, as an option, you can replace them with informal trousers.