Children's clothing from Zara for boys and girls

The Spanish brand Zara is one of the most popular in the world and one of the best selling. Its owner, Amancio Ortega Gaona, started his journey by making children's bathrobes at home and sending them directly to customers, which made it possible to significantly reduce the prices of goods. The very first Zara store opened in 1975, its success due to the fact that the owner gave people the opportunity to buy replica models of famous fashion houses at an affordable price. It took just four years for the brand to win the hearts of Spaniards across the country. It was time to conquer the world market, and in 1988 Ortega went to Portugal. Now Zara has 640 stores in 47 countries.

The main policy of the brand is affordable prices while maintaining a decent quality of clothing. A chain of boutiques is opened on a franchise basis, which allows the franchisee to independently determine the number of stores and the place where they will be located. A feature of the brand is the almost instantaneous renewal of collections - from the development of models to their delivery to the store takes about 15 days. Shop windows are replenished twice a month.

The women's collection is aimed at customers aged 25-45. The main principle of this line is natural materials and classic business style. The most expensive line is Zara Women;

The basic collection is sewn from mixed fabrics, belongs to the youth line and has a very affordable price - Zara Basic;

Youth line in street style (casual, street, sport, club). It is based on bright colors and prints, natural fabrics - Zara TRF (Trafaluc);

For men who prefer business style, there is a line. When sewing, natural fabrics are used, the price category is medium - Zara Man;

Clothing for children, which is sewn only from natural fabrics and has several age categories - Zara Kids.

Zara understands that they are greeted by clothes, so from childhood they instill in their customers a sense of style. All items of the children's line are made in strict accordance with the latest fashion trends for adults: no frankly children's doll dresses, jackets and gaiters. Boys and girls in Zara clothes look like a small copy of an adult.

Colorful bright printed T-shirts, stylish windbreakers, worn jeans, light sundresses and dresses, asymmetric blouses made from natural fabrics - these are the features of Zara kids clothes. At the same time, the brand offers children not only clothes, but also a full set of accessories: handbags, backpacks, hats, scarves, glasses and shoes. Girls have their own line of jewelry.

The ability to teach a child to dress beautifully, choose the right accessories and combine colors from childhood is the brand's advantage over the rest.In response to the frequent attacks "children should have a childhood, do not turn them into snobs," the company simply suggests choosing another children's clothing store.

The Zara Kids line is divided into several age-appropriate additional lines.

The Zara Baby line is aimed at the smallest fashionistas. It includes "dowry" for children from 0 to 2 years. First of all, these are bodysuits, sliders, slips, underwear sets (t-shirt + panties). Like all Zara clothing, this line is characterized by elegance. Despite the fact that the clothing is for children, it is devoid of coarseness and "cartoonishness".

The new mini collection (0-12 months) spring 2017 features light-colored long-sleeve t-shirts with a fastener on the shoulder, solid-colored rompers and trousers with lapels trimmed with buttons, denim and linen jumpsuits with straps, combined sundresses and denim dresses, knitted cardigans with a hood and sweatshirts.

The spring collection for the little ones is pastel colors, a minimum of contrast, the ease of combining all things with each other in terms of color and style. The main emphasis is on the style and finish - openwork cut out edge of the T-shirt, the original location of the print, separately sewn parts of the pattern

In the line for boys 1-4 years old, the emphasis is on lettering and "street" style. The collection is replete with denim windbreakers, jeans, trousers with suspenders, sweatshirts and t-shirts with slogans. Girls this season dress in powdery and pastel colors. At the peak of popularity, powdery pink, lavender, blue. Ethnic motifs are found in dresses and blouses.

The collection for teenagers (4-14 years old) follows the general concept of the season - pastel colors, a minimum of bright things.However, guys are offered interesting t-shirts in soothing colors, which are printed in the form of a screenshot from a phone or an Instagram photo. Girls are expected to wear airy multi-tiered skirts, asymmetric skirts and dresses with an original decoration - an imitation of the sleeves of a sweater tied at the hips.

Separately, it is worth dwelling on denim lines. Jeans for girls are represented by several models at once: skinny, jegging, relaxed, damaged, slim. All models have a characteristic fit, but are united by one general concept of the season - “boiled” fabric, scuffs, holes at the knees and thigh, stripes. Jeans for boys are available in slim, skinny and regular models. They are united by wrinkling in the groin area and under the knees, tucks in the knee area or inserts of a different color.

On the official Zara website, a dimensional grid of children's clothes is presented, which indicates the main parameters: height, chest, waist, hips and leg length. However, clothes from 0 months to 4 years tend to run small by a couple of sizes, this should be taken into account when shopping in an online store.

Zara jeans are quite narrow in the waist, which will be a real lifesaver for parents of skinny children. The trousers do not bulge in the back and do not need to be tightened on the sides with an internal elastic band.

Outerwear has an elongated sleeve with a relatively small length of the product.

Zara belongs to the middle price segment. Of course, this is not a budget option, like Modis, where T-shirts can be bought for 300 rubles, but not overly expensive either. The average price for children's clothes is not much different from the prices for adults.The concept is also traced here - you look like an adult, you pay for it like an adult. The average price for a T-shirt is 700 rubles, jeans around 2500 rubles, a cardigan or sweatshirt about 1500 rubles, a parka or jacket 3500 rubles.

Judging by the numerous reviews of parents who dress their children in Zara, this brand deserves attention and the prices for things are quite justified. Sweatshirts and sweatshirts, dresses and trousers can withstand several seasons of active wear. True, among jeans there are instances that have unstable staining and quickly shed. Parents are unanimous in one thing - children should not buy shoes in Zara stores. The child's foot is just being formed, so it needs special high-quality shoes with orthopedic insoles, and the shoes of this brand also correspond to fashion trends - the sole is flat, there is no heel in the sandals.

With the help of Zara clothes, you can create many incredibly interesting children's bows.