Children's clothing Monnalisa
Brand history
The founders of the luxury children's clothing label Monnalisa are the spouses Barbara Bertocci and Piero Giacomoni. The brand was created in 1968 in the Italian city of Arezzo, where they opened production. But the idea of such a promising name for his brand came to the head of the family in a completely different city, namely in Paris. Walking through one of the most famous museums in the world - the Louvre, the couple approached the well-known painting by Maestro Leonardo da Vinci "La Gioconda". The second name that this work bears along with the first is "Mona Lisa". Piero was struck by the beauty of the work of art and after that he no longer hesitated when choosing an estate for his own brand.
Monnalisa children's clothing is designed for children from birth to sixteen years of age. Basically, the produced clothes are designed for girls, but there is also a line for boys. For the first couple of years, only clothes were created, and then the brand's designers decided to expand the range of products, and since 1970, this label began to produce not only dresses, skirts, sweaters and suits, but also shoes, handbags and even accessories for girls. A year later, elegant outerwear began to be produced under the Monnalisa brand: beautiful raincoats, coats and fur coats. In 1975, the brand took part in the Florentine children's clothing exhibition, where it had an incredible success. Elegant, beautiful and delicate clothes relished a lot of people.At this event, only two lines of the brand existing at that time were shown: Monnalisa and Monnalisa Bebe, others appeared later.
Gradually, the children's clothing label gained wide popularity throughout Italy, and in the eighties of the twentieth century, Monnalisa began to enter the international market outside of its native Italy, where it was also received quite positively and gained its fans throughout Europe. Already in the nineties, twenty percent of the clothes produced were exported to other countries. Around the same years, two new lines of the brand Chik and Jakiioo appeared, which were also intended for young fashionistas.
Gradually, the popularity of Monnalisa begins to gain momentum. The brand has been awarded several times in a row with special quality certificates, which are indicators of the high bar that the designers and owners of the company are still trying to adhere to. In 2003, the Ny & Lon sports line is launched. The brand develops year after year and takes part in many children's shows and exhibitions.
Boutiques of the children's brand begin to open first in Italy, and then in other European countries. Every year Monnalisa receives more and more awards and prestigious awards. In 2009, the brand's popularity is transferred to another continent. Boutiques open in US cities: Sydney and New York. In the same year, the first Hitch-Hiker line for boys is launched. Over the following years, Monnalisa continues to open more and more new boutiques and conquer new cities and countries with its beautiful outfits and other wardrobe items.
Brand executives receive the most prestigious awards, including the award for respect for the environment.This means that Barbara Bertocci and Piero Giacomoni not only create beautiful and stylish clothes for children and teenagers, but do it with little or no damage to nature. Today, this company is one of the leaders among luxury children's clothing brands.
The brand has already conquered more than fifty countries around the world, and all this is absolutely deserved. In Russia and the CIS countries, Monnalisa has been popular for over ten years. The products of this label are presented exclusively in the most chic and luxury children's clothing stores, and branded boutiques are located in expensive shopping centers.
Features and Benefits
It is not for nothing that Monnalisa bears the name of the most popular work of art in the world, clothes from this brand are a kind of masterpiece in the fashion world. The brand presents its creations as real art. Children's outfits are so beautiful, sophisticated and stylish that they would be reviled with pleasure by the mothers themselves, who buy dresses and other wardrobe items for their daughters.
Designers of the fashion house create their own unique and inimitable children's outfits that are designed for a certain age and in no case copy adult fashion. Airy dresses give girls a special tenderness, and beautiful sets are combined so perfectly that even adults can envy the style and originality of images for children.
All Monnalisa children's clothing is made from high-quality breathable materials so that even the smallest fans of the label feel comfortable and joyful in such beautiful clothes. A variety of decorative elements are used as decorations.Various prints, volumetric drawings, bright colors, beads, rhinestones, sequins, decorative zippers, frills, frills and much more are used by designers to decorate their creations.
Rulers
This brand works in several directions and has separate lines for each age category of girls, as well as another line for boys, created in 2009.
The line for the smallest girls from three months to three years is Monnalisa Bebe. It presents collections of beautiful sets and dresses for babies who need comfort and quality of clothes first of all.
Monnalisa - a line designed for girls from two to sixteen years old. Original sets and bright dresses, as well as matching accessories and shoes, will appeal to many little fashionistas.
Chic line - these are collections of elegant dresses and sets with a slight touch of femininity and elegance, but at the same time childishly tender and sweet.
NY&LON - beautiful sportswear or sets that can be used for everyday wear. It is not a pity to wear such clothes to school or for an ordinary walk, it is not only attractive, but also very comfortable.
Line Jakioo aimed at older girls from six to sixteen years old. These wardrobe items rely more on adult fashion.
