Brioni costume

In 1945, Nazareno Fonticoli, being one of the most famous tailors in Rome, together with his business partner Gaetano Savini, decided to open a men's clothing store with the possibility of individual tailoring in the Italian capital. Nazareno Fonticoli was a fan of impeccable tailoring, so he assembled a team of experienced local tailors and set to work. This is how the Brioni brand was born.

The name of the brand comes from the elite European resort located on the islands of the Adriatic Sea - Brijuni. For the Italians, tired of the war and the dictatorial regime of Mussolini, it has become synonymous with prosperity and prosperity that existed before the hostilities.

1952 was marked by Brioni's first worldwide men's fashion show, held in Florence, and two years later, shows were held in New York and other cities. Thanks to them, the brand has acquired customers around the world. Six years later, the Brioni fashion house has achieved incredible prestige, and its collections have been recognized as a new trend.

The success of the Brioni brand was made up of several components - handmade, precise patterns, outstanding design and a personal approach to the buyer.

In 1990, Brioni began to develop a womenswear line that lasted about 20 years, but then the brand again focused on creating an exclusively men's line.

By 2007, the Brioni brand includes 25 stores, 6 of which are located in America.With a showroom open in New York, the brand continues to expand to new territories around the world.

To date, Briony is the best executive class clothing in Europe. Constant customers are men who need no introduction: James Belushi, Al Pacino, Pierce Brosnan, Daniel Craig, George W. Bush, Ramzan Kadyrov, Vladimir Putin, Dmitry Medvedev.

The hallmark of the Brioni brand is impeccable tailoring, a high level of professionalism, unique manufacturing technology and an inventive approach to creating clothes.

Brioni's costume takes over 22 hours to make. Each employee performs one task, and most of the work is done manually. For example, making a jacket involves more than 6,000 hand stitches. All seams are ironed out in stages, and the product is allowed to cool before continuing to work to prevent shrinkage of the fabric. Each finished garment is steamed dozens of times to ensure a perfect fit.

All stages of product creation are subject to strict control, whether it is the choice of fabric or the construction of a pattern, defects are immediately eliminated.

When it comes to a suit or outerwear, more than 50 types of lining fabric are selected for the selected main fabric in order to choose one that is most suitable for this product and the geographic location of the client. In addition to the incredible comfort to wear, this approach provides each product with a unique style.

Costumes are made from the rarest materials in the world, for example, from expensive vicuna wool.In addition to materials, the customer has the opportunity to choose such elements of the costume as lapels, slots and buttons. To build an ideal pattern, the specialist studies the features of the body, the habits of the customer, his manner of movement, lifestyle and aesthetic preferences.

In addition to suits, individual production of other clothes is provided - ties, shirts, outerwear and sportswear.

Briony offers a range of individual services for the customer, regardless of location - an impeccably made suit is delivered anywhere in the world. Such a thorough approach to all stages of manufacturing products provides the level of quality that distinguishes the brand from many others.

Brioni today is the most legendary fashion house in Italy, specializing in the production of fashionable menswear. Among the things created by the company, there are men's suits of impeccable cut, stylish shirts, amazing ties, outerwear, jumpers, leather belts and high quality shoes, bags, accessories and even perfumes. In addition, Brioni is engaged in the production of sportswear.

Every year, designers create sketches of 30 thousand varieties of jackets and jackets, of which only 800 modifications are included in the collection.

Brioni's clothes are elegant, high quality and comfortable, they are timeless and seasonless, their quality is always first class, and their design is unique.

The cost of Brioni clothes in Russia is higher than in Italy: shirts - from 500 euros, suits - from 3 thousand euros, underwear and accessories - from 300 euros, outerwear - from 4 thousand euros.

The cost of Brioni's clothes in Italy is as follows: a suit - from 2 thousand euros, a shirt - from 130 euros, a jacket - from 750 euros.

Brioni's brand policy is that it does not wholesale items. Craftsmen sew a limited number of clothes that go to the brand's exclusive stores. Items that were not sold in them are sent to the brand's outlets and are sold at a discount.

The Brioni brand has been considered for several decades an unsurpassed combination of respectability and uniqueness. These are the clothes of leading top managers, politicians, popular actors.