Nike boots for the whole family
About the brand
The Nike brand was created in 1964 by runner Phil Knight and Bill Bourman, who was the coach of the athletics team. Both were familiar with the sport from the inside as participants, so they clearly understood what athletes needed in order to train well and participate in competitions. Indeed, to win, a large amount of training and strength is not enough, you also need to have the appropriate equipment.
In the mid-60s, the only brand that produced decent clothing, shoes and accessories for athletes was the expensive Adidas, which was accessible to a few. Of course, there were many inexpensive brands that could be purchased at ridiculous prices, but they did not reach the required level in terms of quality. At this time, Knight and Bourman decide to start selling quality products at affordable prices. They bought inexpensive goods in Asian countries and resold them in the United States. Such a scheme seemed to them quite profitable and they created the Blue Ribbon Sports company.
In 1963, Phil goes to Japan, where he finds a suitable product and concludes a contract with a supplier. For the sale of these batches of shoes, the partners receive an amount that, a year later, became the impetus for starting their business. And the experienced sales manager Jeff Johnson helped them in this, it is he who proposes to change the brand name to Nike. The concept of sales has also been changed.If before the goods were sold from hand to hand, now the label had its own store. Soon the company had already several branded points, thanks to sales growth.
In 1970, Caroline Davidson created Nike's trademark logo - a small tick, for which she received a thirty dollar award. To the credit of the owners of the brand, as soon as revenue began to grow at an incredible rate, Caroline received a few percent of the shares. Time passed and the company had to change supplier. Knight and Bourman thought about producing their own line of shoes. One thing was clear - something new had to be created. Then Bourman came up with a special corrugated sole for Nike sneakers, which became its hallmark.
In 1972, the company enters the big sport, many Olympic athletes use sneakers. And in 1974, production opens in America and Nike begins to capture the market in neighboring countries. Soon, Knight and Bourman realized the importance of competent advertising of their products. New models were immediately sent as a gift to athletes, and after each release of a star in new Nike sneakers, crowds of fans rushed to buy the same shoe models with a desire to be like their idol. At the same time, jogging is becoming quite a popular pastime, and again, people choose Nike running shoes. The company's sales are growing at an incredible rate. Nike becomes a major competitor in its niche and expands its production, as well as successfully entering the European market.
In 1978, Nike children's sneakers for boys and girls were released. In the same year, the company concludes several contracts with famous athletes, which makes them additional advertising.
In the early 80s, Nike bought the idea of a special shoe cushioning, which was given the name Nike Air. Several new design models are also being created. The company continues to develop, sell on the European market and cooperate not only with athletes, but also with entire football and basketball clubs. At this time, a contract is signed with the great Michael Jordan, who, together with Nike, releases his own Air Jordan shoe line. The women's line is gradually supplemented, clothes are produced, as well as more budgetary goods. A new Airmax model appears.
In 1988, the advertising company Weiden & Kennedy creates the famous Nike slogan "Just do it". Active promotion of this expression and, as a result, of all Nike products begins. The company reaches a completely new level and becomes one of the leaders in sales both in the US and in Europe.
Nike continues to expand, opening new branded stores, entering into contracts with stars and releasing new models. Lines for new sports are also being launched, incredible commercials and new contracts with stars are coming out. Gradually, Adidas moves to second place and gives its leadership to Nike. Until now, these two giants oppose each other.
Now Nike produces a huge number of models of shoes, clothing and accessories for sports, has several branded stores in every major city in the world, concludes contracts with the most famous actors and athletes, as well as sports clubs.
Nike boots for the whole family
Over the past few seasons, sporty and casual styles have become firmly established in modern fashion. Elegant and classic shoes faded into the background, they began to save them for special occasions.Comfort and convenience - these are the two criteria that today are the main ones when choosing one or another shoe. Instead of stiletto boots, ankle boots or insulated classic shoes, winter boots have become preferable, which not only keep you warm and give comfort, but also, thanks to modern trends, look very stylish and beautiful.
One of the first brands to bulge boots for the whole family was Nike. The company has released several models of men's, women's and children's shoes of this type and has been very successful in this direction. Many families specifically buy Nike shoes in sets so that they have the same pair of shoes for both adults and children.
Features and Benefits
The main advantage of these boots is their manufacturer. After all, the very fact that the shoes are from Nike is already a guarantee of the quality, comfort and durability of shoes. In fact, Nike boots are an insulated model of sneakers and sneakers, which has an oversized neck and insulated lining, in some models made of fur.
These shoe models are equipped with a specially thickened corrugated sole, which will protect the foot from cold and moisture, as well as prevent its owner from falling into ice.
The company uses only natural materials for its products. Leather and suede Nike boots are very comfortable and stylish. The recognizable brand logo and original models always stand out against the general background. The block has a special depreciation, which allows you to stay on your feet for a long time and not feel fatigue and pain.
Beautiful design and a variety of colors will appeal to all family members. Women's and men's, as well as children's models are a must-have item in the wardrobe of every fashionista and fashionista.
Models
The color scheme of Nike boot models is so diverse and beautiful that they will immediately become your favorite shoes. Of course, the main colors are classic: black, brown, white and gray. But if you want to add some zest to your look, be sure to get winter orange, yellow, red, pink and other colors of Nikes. They will help make your look unforgettable and bright.
One of the latest models is Nike Acg, which immediately became a bestseller in all countries. Insulated boots with a high collar and comfortable lacing appealed to many lovers of practical shoes. The shoes have a fur lining that warms the feet and does not allow the cold to penetrate inside. A large, corrugated sole made of special rubber will allow you to stay on your feet even in deep snowdrifts or ice. Another hit is the woodside model. Leather boots with a high collar at the top are trimmed with natural suede. The inner fur lining keeps your feet warm.
Manoa leather - a model of boots that looks more like sneakers, but at the same time has a high top. Insulated textile lining, comfortable lacing and a special shock-absorbing sole allow you to walk long distances without feeling tired. This footwear is made of genuine leather.
The Nike dunk sky high sneakerboot is an insulated sneaker with a hidden wedge on the inside. Made from genuine leather with a textile lining on the inside. This model is more feminine than masculine.
Women's Nike kufar are an analogue of the male model. These boots are very comfortable and practical. Made of genuine leather and having a special block, they will appeal to girls who are not used to sitting still for a long time.
Nike trekking boots are an analogue of sneakers and outwardly have an exact resemblance to them. Genuine leather and suede, comfortable lacing, thick rubber soles with a waffle pattern - all these are the main features of these models. Nike does not lag behind fashion innovations and has a special line of boots and sneakers with luminous soles. Such models are present both in men's lines, and in women's and children's. This is a favorite model for boys and girls in many countries. Children adore such original things, so the company carefully tries to please its little fans.
Reviews
The Internet is littered with laudatory reviews of Nike products. All buyers are satisfied with the purchased boots of this brand. A beautiful and original appearance, a wide choice of colors, convenience and comfort when wearing shoes, as well as natural materials and insulated lining of shoes are noted.
